Tag: Cross-media measurement
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Nielsen’s Annual Marketing Report Finds Marketers are All In on Streaming Despite Questions on its Effectiveness as Advertising Platform

Analytics PRNewswire - April 26, 2023

Nielsen includes YouTube Measurement in Total Ad Ratings across Thailand, Indonesia, and the Philippines

Audience Data MTS Staff Writer - October 18, 2022

Roku Enables Brand New Cross-Media Measurement of Traditional TV, Connected TV, Desktop, and Mobile Ad Campaigns Together With Nielsen

Mobile PRNewswire - September 29, 2022

Nielsen Deduplicates Audiences Across Leading Smart TV and Streaming Providers

Customer Experience Management PRNewswire - May 19, 2022

Nielsen Expands Smart TV Data Deal with VIZIO’s Inscape for Local and National TV Viewership

Customer Experience Management PRNewswire - April 26, 2022

VideoAmp Partners with HyphaMetrics, Integrates Panel Insights into Their Data Measurement Solutions

Customer Experience Management Business Wire - October 14, 2021

Nielsen Unveils Cookieless Approach For Audience And Outcomes Measurement In The U.S.

Customer Experience Management PRNewswire - July 28, 2021

Cross-Media Currency Becomes Reality With Nielsen ONE

Analytics PRNewswire - December 8, 2020

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