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Crossmedia Names Former Cadreon SVP Its First Head of Integrated Media Sourcing

Newly Created Role Advances the Independent Media Agency’s Data-First Approach to Buying In a move that underscores its commitment to channel neutral, data-driven buying, independent media agency Crossmedia Inc. (XM) has named Matt Bayer to the newly created position of head of integrated media sourcing. Bayer will be the centralized leader across all the agency’s media activations. Reporting directly to Crossmedia U.S. Co-Founder and CEO Kamran Asghar, his responsibilities span the agency planning and buying teams. He…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…