Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands

4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns.

Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter. The platform will help Crossmedia teams identify and engage with the most valuable target segments through 4C’s robust audience intelligence. Additionally, through Scope, Crossmedia’s clients benefit from optimized cross-channel campaigns and measurable results with customizable, flexible reporting that provides transparency across all media placements.

“Crossmedia was built based on the way people consume media, not based on the way media is bought and sold. Our partnership with 4C brings this concept to life with their Scope platform, which allows us to deliver campaigns for our clients that reach consumers seamlessly across screens, at the time and place of their choosing,” said Michael Dobson, Head of Social Media, Crossmedia.

Also Read: Nielsen Launches Local Media Impact, A New Cross-Platform Media Planning Solution

“Crossmedia is changing the agency model with an approach that prioritizes transparency, data, and breaking down silos for better campaign results,” said Kevin Kearns, Chief Revenue Officer, 4C. “4C’s Scope platform is tailor-made to support this approach with exclusive audience intelligence, cross-screen media activation, and holistic analysis.”

4C is global marketing technology company that delivers a unified platform for audience discovery, media execution, and performance analysis. Leading brands, global agencies, and media owners trust the Scope by 4C platform to identify their most valuable audiences and reach them across channels and devices. With nearly $2 billion in annualized advertising spend running through Scope, 4C enables self-service activation on Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Snapchat, and Twitter as well as TV synced ads via display, search, social, and video. The company also provides paid, earned, and owned media analytics leveraging its Teletrax television monitoring network which detects over 400 million TV asset airings on an annual basis.

Recommended Read: Tapad’s Proprietary Graph Now Integrated With Adobe Audience Manager