As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …
Interview with Aaron Goldman, Chief Marketing Officer, 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers
First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data …
TechBytes with Aaron Goldman, Chief Marketing Officer, 4C
Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) …
Horizon Media Taps 4C For Its Advanced TV Platform, Pivot
Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global …
FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance
Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & …
4C Surpasses $1 Billion in Annualized Media Spend and Introduces Pacing Dashboard
4C Insights (4C), a data science and media technology company, announced that it passed the milestone of $1 billion in …
Modus Direct Partners with 4C Insights to Drive Response from Social Media
Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced …