Nostalgia Tops Age Old Ad Traditions as Tesco’s Centenary Christmas Ad Tops This Year’s TV Ad Rankings Tesco claims top …
4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation
Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science …
4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools
4C, a global data science and marketing technology company, announced that it has been featured as a Representative Vendor in …
4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools
4C, a global data science and marketing technology company, today announced that it has been featured as a Representative Vendor …
MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms
4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, …
New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts
Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing …
4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments
Enhanced OTT Targeting Capabilities in the 4C Scope Platform Include “Elusive Audiences” Not Reachable Through Linear TV 4C, a global …
4C and IRI Deepen Relationship for Linear TV and OTT
Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing …
4C Expands Partnership with Placed for TV and OTT Audiences and Measurement
Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and …
When Is an Emoji More Than Just an Icon?
Each year hundreds of new icons are added to the library we use every day on our phones. They give …
The Big Game Shows How TV and Social Media Work Hand in Hand for Brands
As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers
First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data …
TechBytes with Aaron Goldman, Chief Marketing Officer, 4C
Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) …
Horizon Media Taps 4C For Its Advanced TV Platform, Pivot
Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global …
FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance
Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & …