Each year hundreds of new icons are added to the library we use every day on our phones. They give …
The Big Game Shows How TV and Social Media Work Hand in Hand for Brands
As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have …
Interview with Aaron Goldman, Chief Marketing Officer, 4C
"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and …
Experian Grows MarTech Community to Enhance Brand-Audience Connectivity
New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape
Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data …
4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers
First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data …
TechBytes with Aaron Goldman, Chief Marketing Officer, 4C
Aaron Goldman Chief Marketing Officer, 4C The Consumer Attention economy is growing and Audience Data and Customer Data Platforms (CDPs) …
Horizon Media Taps 4C For Its Advanced TV Platform, Pivot
Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global …
FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance
Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & …
4C Surpasses $1 Billion in Annualized Media Spend and Introduces Pacing Dashboard
4C Insights (4C), a data science and media technology company, announced that it passed the milestone of $1 billion in …
Modus Direct Partners with 4C Insights to Drive Response from Social Media
Modus Direct, a data-driven direct response marketing agency, and 4C Insights (4C), a data science and media technology company, today announced …