Browsing Tag

4c

Mediaocean Acquires Symsys To Expand European Operations

As part of global expansion, Mediaocean also finalizes acquisition of 4C and merger of senior executive teams  Mediaocean, the modern system of record for omnichannel advertising, announced today that it has expanded its European operations with the acquisition of Symsys, the leading Dutch media management software provider. Symsys is the leading media management software provider in the Netherlands handling campaign execution, including buying, invoicing, and reporting. The Netherlands is a major advertising market…

Wipro to Acquire 4C, a Leading Salesforce Multi-Cloud Partner

Wipro Limited, a leading global information technology, consulting and business process services company, today announced that it has signed a definitive agreement to acquire 4C, one of the largest Salesforce partners in UK, Europe and the Middle East. Established in 1997 with its headquarters in Mechelen, Belgium, 4C is an independent Salesforce Platinum Partner and one of the leading customer-centric consultancies in Europe and the Middle East. 4C has deep capabilities across multiple Salesforce clouds including Sales,…

Liverpool Lifts EPL; Proves Social Provides New Meaning To: You. Will. Never. Walk. Alone

Bet365, William Hill, and Paddy Power top the list of brand affinities with Liverpool @LFC engagement peaked ahead of Everton derby and season finale Strongest people affinities list topped by Rooney, Rashford, and Pogba Hashtag #YWNWA, witnessed a 1,493% increase in engagement on the 22nd July As the Premier League reaches its finale behind closed doors, with Liverpool FC playing their last match at home and lifting the trophy on Wednesday, data science and marketing technology company 4C have unveiled the big brand…

Mediaocean to Acquire 4C and Establish Modern System of Record for Omnichannel Advertising

Combination of companies will create the largest independent and open software solution for the advertising market Mediaocean, the leading global system of record for the advertising world, and 4C Insights Inc. (4C), a global data science and marketing technology company, announced that they have entered into a definitive agreement whereby Mediaocean will acquire 4C. Infusing 4C's intelligence and optimization into Mediaocean's foundational platform for end-to-end media management will establish a modern system of record…

4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens. Marketing Technology News: Mola.tv Takes Digital Rights Management…

Tesco Secures #1 Spot in 4C’s Annual Top 10 Christmas Ad Rankings

Nostalgia Tops Age Old Ad Traditions as Tesco’s Centenary Christmas Ad Tops This Year’s TV Ad Rankings Tesco claims top spot in the definitive third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the most with consumers beyond the initial premiere. This year’s analysis included 235,870 engagements with public social media posts across Facebook and Twitter between 30th November and 8th December. Tesco’s TV ad spots…

4C Surpasses $2 Billion in Annualized Media Spend Fueled by Cross-Channel Product Innovation

Growing demand from new and existing customers propels Scope by 4C self-serve platform into market-leading position 4C, a global data science and marketing technology company, announced that it had recently surpassed the milestone of $2 billion in annualized advertising spend running through the Scope by 4C™ platform. Budgets directed through Scope increased by 650 percent year-over-year in Q3 2019 across the growing channels of over-the-top (OTT), connected television (CTV), and e-commerce advertising. This growth follows…

4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

4C, a global data science and marketing technology company, announced that it has been featured as a Representative Vendor in Gartner’s new Market Guide For Integrated Media Planning Tools. Gartner estimates that there are at least 50 vendors in this market. From 4C’s perspective, being selected for this report underscores its emergence over the past decade as a leading innovator in cross-channel marketing software. Gartner’s report outlines the challenges that exist for brands operating in today’s multimedia world:…

4C Recognized in Gartner’s New Market Guide for Integrated Media Planning Tools

4C, a global data science and marketing technology company, today announced that it has been featured as a Representative Vendor in Gartner’s new Market Guide For Integrated Media Planning Tools. Gartner estimates that there are at least 50 vendors in this market. From 4C’s perspective, being selected for this report underscores its emergence over the past decade as a leading innovator in cross-channel marketing software. Gartner’s report outlines the challenges that exist for brands operating in today’s multimedia world:…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

4C Recognized as a Leader in Independent Analyst Report on Cross-Channel Video Advertising Platforms

4C, a global data science and marketing technology company, announced that Forrester Research, a leading global research and advisory firm, has ranked 4C as a Leader in its report "The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019," published today. For the evaluation, the 13 most significant providers in the category were assessed by Forrester across 10 criteria including Plan/Schedule Building, Buying (Traditional Linear, Set Top Box, OTT/CTV, and Online Video), Audience Discovery and Building,…

New Study Finds Insights-Driven Approach to Cross-Channel Video Leads to Successful Marketing Efforts

Global survey found those brands that embrace customer-centric video marketing see greater returns 4C, a global data science and marketing technology company, released a new research study conducted by Forrester Consulting and commissioned by 4C. The Mature Your Video Marketing to Drive Business Value thought leadership paper (TLP) delves into the growing importance of taking an insights-driven, video-centric approach to advertising and media buying as it relates to successful marketing efforts. Marketing Technology…

4C Launches New Cross-Channel Video Solution to Help Marketers Reach Cord-Cutters and Cord-Nevers Across Streaming Environments

Enhanced OTT Targeting Capabilities in the 4C Scope Platform Include “Elusive Audiences” Not Reachable Through Linear TV   4C, a global data science and marketing technology company, announced its Elusive Audiences offering, a new way for brands to increase the unique audience reach of their cross-channel video strategies. Through the Scope by 4C™ platform, marketers can use real-time viewership data in combination with first-party data to target viewers who don’t watch linear television, effectively extending reach through…

4C and IRI Deepen Relationship for Linear TV and OTT

Expanded Scope Integration Allows for Multi-Channel, Audience-Based Planning and Buying Using Purchase Data 4C, a global data science and marketing technology company, and IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that they are expanding their relationship. As a result of this collaboration, advertisers can now better target their cross-channel video planning and buying by leveraging IRI purchase-based data via the Audience Hub within Scope by 4C.…

4C Expands Partnership with Placed for TV and OTT Audiences and Measurement

Scope Integration of Leading Location Intelligence & Offline Attribution Creates Unified Solutions for Multi-Channel Marketing 4C, a global data science and marketing technology company, announced the growth of its partnership with Placed, a leader in location analytics and offline attribution. The expanded solution brings location-based audiences to targeting and measurement within TV and OTT alongside existing social advertising integrations. Advertisers can now leverage Placed data in the Scope by 4C platform to…

When Is an Emoji More Than Just an Icon?

Each year hundreds of new icons are added to the library we use every day on our phones. They give us the ability to choose the right emoji not only to communicate our mood and what we’re up to but also our gender, race and hair color. This year, Unicode has again struck a chord with the introduction of disability-themed emojis. Where emojis might once have been considered gimmicks, this latest development shows just how far the format has come. Disability rights campaigners have openly welcomed the new set as an…

The Big Game Shows How TV and Social Media Work Hand in Hand for Brands

As the countdown to the Big Game begins, marketer and consumer speculation swirl around which brands and companies will have the most noteworthy and impactful advertisements. 4C, a data science and marketing technology company, takes a deeper look into the brands that advertised during football and made the biggest impact throughout the year, as well as some opportunities for brands to capitalize on this year’s game and Halftime Show performance. Using its proprietary measurement system, the company analyzed the ad airings…

Experian Grows MarTech Community to Enhance Brand-Audience Connectivity

New Partner Program Makes It Easier for Brands to Onboard Customer Information, Build Audience Segments and Deliver Relevant Messages Experian has announced the Experian activation partners program, which is designed to help advertisers create and deliver campaigns that better resonate with audiences across all marketing channels. The program aims to help advertisers connect them with people through various media channels. The Program Helps Marketers Remain Compliant with Privacy Standards and Protect Consumer Information…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…