Pinterest

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis. Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help…

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Pinterest, Inc. announced that it has appointed Gokul Rajaram, Caviar Lead at DoorDash, to its Board of Directors and as a member of its Nominating and Corporate Governance Committee effective. “Gokul brings great experience and innovation to our Board and we look forward to his many contributions,” said Ben Silbermann, CEO and co-founder, Pinterest. “His proven track record in shopping, digital advertising and content will be incredibly beneficial as we continue to bring inspirational experiences to users and advertisers…

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Commerce Canal, BlackBerry Limited, Amazon, IRI, and MoneyGram. Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine learning for all Amazon Advertising…

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

Today, we tend to take advantage of the way software moves our lives forward. Whether we’re using it to take a Lime scooter across Paris, binge watch our favorite shows on Netflix, or communicate with family, friends, and colleagues around the globe with WhatsApp– technology is at the center. But, what we also forget about are the people behind the software we use every day. Here at Smartling, our Marketing team was on a mission to humanize our company and the industry. We realized the best way to do it was to peel back…

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful. Take banner ads for example; the average consumer is served more than 1,700 banner ads every month, but only views about half of them. When banner ads were first…

The company that drove more than $2 billion in mobile spending announces its newest executives Ken Stelzer, Stephanie Mardell, Jonathan Shottan, and Chris Maddern Button, the leading mobile commerce optimization platform, announced the appointments of Ken Stelzer as Chief Financial Officer, Stephanie Mardell as Chief People Officer, Jonathan Shottan as Chief Product Officer, and Chris Maddern as Co-Founder and Chief Innovation Officer effective. These leaders have been appointed to scale the Button platform, which powers…

Sidecar grew 576% in the past three years, earning Deloitte's recognition as a fastest growing company in North America Sidecar is #191 on Deloitte's Technology Fast 500, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences, and energy tech companies in North America now in its 25th year. Sidecar has grown 576% over the past three years due to the organization's customer-centric approach to addressing the evolving pain points facing performance marketers in retail. "Sidecar is…

Based on Reech Data, the Pinterest Creators Generated More Than 71 Billion Impressions in the past 30 Days Reech, the leading pan-European influencer marketing company, now integrates Pinterest data into its technology solution Reech Influence Cloud™ to the benefit of brands and creators and in more than 55 languages. This new addition supplements Reech Influence Cloud™ existing integrations with other networks like Instagram and YouTube and partners like panels and artificial intelligence solutions. Its goal is to offer…

Leading experiential firm We’re Magnetic announced today three significant hires across its business and creative departments: Managing Director Tim Hutchins, Group Creative Director Emil Filip Czarnowski, and Group Business Director Courtney Balzer. The new hires come as the firm continues to grow its existing client partnerships with American Express, Netflix, Pinterest, and Shopify, among others, as well as add new ones. “It’s an exciting time for We’re Magnetic, as we continue to add new projects and significantly…

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

ACTIVATE, the leading end-to-end influencer marketing marketplace, has become an official Pinterest Partner. The partnership will allow for ACTIVATE's marketplace of influencer and marketer partners, ranging from agencies, brands and media companies, to access deeper influencer performance analytics -- from views and impressions to actions taken on Pinterest including saves, clicks and close-ups. Marketing Technology News: TA Digital Welcomes Brian Meade as the Sr. Director Digital Commerce Channels…