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Pinterest

Smartly.io Accelerates Growth in 2020, Empowering Brands to Scale Social Advertising

Company continues to innovate and attract new talent, appointing new CRO Smartly.io, the leading social advertising automation platform for creative and performance marketers, reported continued growth and momentum in 2020, significantly increasing revenue year-over-year. Following a majority investment from Providence Equity Partners in December 2019, Smartly.io has continued to help 600+ brands scale their social advertising results, while advancing its product and partner vision. Introducing the only end-to-end creative…

StitcherAds Announces New Leadership Team to Lead the Company’s Growth Trajectory

The new appointments – including a SVP of Business Development, VP of People and a Strategic Advisor – highlight StitcherAds’ continuous effort to strengthen its executive team, and continue the next stage of growth StitcherAds, the leading platform for ad solutions and shopping experiences that drive incremental sales on Facebook, Instagram, Pinterest and Snapchat, announced Boaz Cohen as the company's Senior Vice President of Business Development, Paige DeLeon as Vice President, People and Dave Donnelly as VP of Sales.…

Pinterest and Google Executive Joins ActiveCampaign as First Chief Customer Officer

Industry veteran Dutta Satadip joins the leadership team to scale award-winning customer initiatives, underscoring ActiveCampaign's commitment to customer success ActiveCampaign, the leader in customer experience automation (CXA), hired global head of customer success and operations at Pinterest, and previous Google leader, Dutta Satadip, as the organization's first Chief Customer Officer (CCO). This is a new role for the company, demonstrating its continued commitment to customers during a period of rapid growth.…

Rob Ulveling Joins AudioEye as Chief Business Officer

AudioEye, Inc., the industry-leading digital accessibility platform, announced Rob Ulveling has joined the company as Chief Business Officer. With 20 years of experience building strategic product partnerships and scaling customer acquisition, Rob will focus on building AudioEye's partnership strategy to support the company's growth and make digital content accessible to everyone. He will report to interim CEO David Moradi. Marketing Technology News: TPx Launches UCx with Cisco Webex "Rob's experience and passion for…

Later Ranked Number 16 Fastest-Growing Company in Canada on Deloitte’s 2020 Technology Fast 50

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

Tech Leaders Come Together To Build Out The Future Of AI In Customer Support

Forethought, an AI enterprise company, unveiled its Customer Advisory Board. The group comprises industry leaders that advise on the future of AI in enterprise. Given each party’s breadth of experience, the collaboration seeks to expand market knowledge and the future of exceptional customer support when powered by AI. With COVID-19, people around the globe transitioned to a digital-first world, and customer support queues filled to the brim, with tickets piling up to 5x their usual numbers. Industry leaders, like…

Pinterest Appoints Former Disney Executive Salaam Coleman Smith to Board of Directors

Pinterest, Inc. announced it has appointed Salaam Coleman Smith, former Executive Vice President of Programming and Strategy at Disney’s ABC Family and Freeform and former President of Comcast NBCUniversal’s Style Media, to its Board of Directors effective October 31, 2020. The announcement follows the appointment of former Harpo Studios executive Andrea Wishom to its Board of Directors and the start of Aya Kanai, previously Marie Claire’s Editor-in-Chief, as Head of Content and Editorial Partnerships at Pinterest. These…

GoDaddy Launches Over App in 12 New Languages

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

IAS Now Offers Fraud & Viewability Measurement Across Pinterest

Integral Ad Science (IAS) announced the launch of its new Pinterest integration, which delivers viewability and fraud measurement for Pinterest's mobile app inventory. IAS's Pinterest solution delivers marketers unprecedented access to IAS viewability and invalid traffic reporting for their mobile in-app campaigns. The IAS reporting includes standard and video Pinterest ads for in-app inventory, all refreshed on a daily basis. Marketing Technology News: Snappy Kraken Reveals Marketing Secrets in New Video Series The…

Pinterest Appoints Former Harpo Studios Executive Andrea Wishom to Board of Directors

Pinterest, Inc. announced it has appointed Andrea Wishom, President at Skywalker Holdings and former Executive Vice President at Harpo Productions, to its Board of Directors. "For the past few months, the board has been meeting with many great candidates, and Andrea stood out for several reasons," said Ben Silbermann, CEO and co-founder, Pinterest. "She’s an expert in creating positive and inspirational content for global audiences, and a passionate advocate for building a company culture of respect, integrity, inclusion…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

Small Marketing Tech Company Offers $1M COVID-19 Relief Program for Other Small Businesses as Social Media Usage Soars

Program will help tens of thousands of small businesses survive the COVID-19 crisis and come out stronger on the other side Social marketing software provider Tailwind announces the Tailwind Small Business Relief Program, a $1 million fund to help small businesses worldwide survive the COVID-19 economic crisis. Surging engagement on social media platforms such as Instagram and Pinterest has created a unique opportunity for small businesses. The Tailwind Relief Program includes an educational component to help…

DoubleVerify Extends Media Quality Authentication to Pinterest

Pinterest advertisers can now use DV technology to verify viewability and prevent ad fraud DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced an integration with Pinterest that enables advertisers to authenticate ad viewability and identify digital ad fraud and sophisticated invalid traffic (SIVT) across its platform. Marketing Technology News: Insight Recognized in Gartner 2020 Magic Quadrant for Managed Workplace Services, North America Now, brands can…

Smartly.io Powers Digital Advertising Innovation and Automation on Pinterest

Smartly.io advances its Pinterest solution, enabling brands to innovate and diversify their marketing mix across social channels Smartly.io, the leading social advertising automation platform for creative and performance marketers, today announced new innovative capabilities to its Pinterest solution. In close partnership with Pinterest, Smartly.io advanced its offering on the platform to enable brands to innovate and connect with customers in entirely new ways. Pinterest is increasingly becoming an attractive platform for…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Pinterest Appoints Gokul Rajaram to Board of Directors

Pinterest, Inc. announced that it has appointed Gokul Rajaram, Caviar Lead at DoorDash, to its Board of Directors and as a member of its Nominating and Corporate Governance Committee effective. “Gokul brings great experience and innovation to our Board and we look forward to his many contributions,” said Ben Silbermann, CEO and co-founder, Pinterest. “His proven track record in shopping, digital advertising and content will be incredibly beneficial as we continue to bring inspirational experiences to users and advertisers…

5WPR Survey Reveals Facebook is the Most Used Social Media Platform among American Millennials

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…

GoDaddy Acquires Over to Help Everyday Entrepreneurs Easily Create Engaging Visual Content Online

Award-Winning Over App Has More Than One Million Monthly Active Users; Increases Online and Social Engagement with Stunning Branded Content Creation GoDaddy Inc., the company that empowers everyday entrepreneurs, announced it has entered into a definitive agreement to acquire Over, the company behind the popular Over app that helps entrepreneurs and small businesses grow their brands by easily creating impactful visual content for any platform online. Financial details of the transaction were not disclosed. The Over app…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Commerce Canal, BlackBerry Limited, Amazon, IRI, and MoneyGram. Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine learning for all Amazon Advertising…

IRI to Launch IRI Lift for Pinterest Marketing Optimization Solution

Pinterest Advertisers Will Have Access to the Industry’s Leading Optimization Solution, IRI Lift, Linking Pinterest Exposure to Offline Purchase Data IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced the commercial launch of its IRI Lift for Pinterest solution. For the first time, Pinterest advertisers will have access to IRI Lift, through the Pinterest platform, to measure the impact of their Pinterest campaigns on driving offline sales. The commercial…