In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty …
3 Insights for Pinterest Advertising Campaigns that Drive Sales
Pinterest is a powerful social platform for brands wanting to sell products and services. Pinterest users (pinners) are actively looking …
Kroger Precision Marketing Partners with Pinterest on Targeting and Closed Loop Measurement
Relationship Will Enable Millions of Consumers to Interact with Their Favorite Brands The Kroger Co. and Kroger Precision Marketing (KPM) are …
De-Coding the E-Commerce Journey
Being customer-focused may be every marketers’ mantra, yet many brands are still falling short of creating a seamless customer experience. …
Digital Marketing Statistics Towards the End of 2018
The Report Intends to Shed Light on the Performance of Digital Marketing Through 2018 A total of $628.63 billion was …
AppsFlyer Appoints Brian Quinn as New US President & GM
Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in …
Not Another Social Media Network
Who likes the idea of image-based searches? (cautiously raises hand) You snap a picture of an item and a new …
Adnuntius Enriches Geotargeting Capabilities With Digital Element’s IP Intelligence Solution
Industry-Leading IP Geolocation Intelligence Implemented for Precision Targeting Digital Element, the global IP geolocation data and services provider, has announced …
Pinterest Announces The Pinterest 100: Top Trends To Try For 2019
Visual Discovery Engine Unveils Fifth Annual List of Trend Predictions Across Top Categories Including Travel, Entertaining, Home, Wellness, Fashion, Food …
How to Be Effective at Holiday Marketing Across Facebook, Instagram and Pinterest
As we close November and are about to move into December — the peak of the holiday season — it’s …
Kenshoo Named the #1 Search Engine Marketing and Social Media Marketing Provider to the Top 1000 Retailers for the Fifth Consecutive Year
Among All Top Retail Brands, 99 Use Kenshoo for Search Engine Marketing, 49 for Social Media Marketing Kenshoo, a global …
Kochava Releases Campaign Traffic Insights Report
Index Ranks Media Partners Based on the Completeness of Data Sent, Fraud, Quality, and Strength of Correlation Between Clicks and …
Smartly.io Launches Creative Studio Service and Receives Facebook Creative Platform Badge for Automation Technology
Creative Automation and Design Services Help Brands Create Thousands of Creatives to Drive ROI Across Facebook and Instagram Facebook, Instagram …
Marketing Technology Bulletin Covering the Week Gone By
Top Picks from Martech Series. Original Martech Insights from the Week Gone By. Our staff writers compiled a bulletin covering …
Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands
AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would …
Amazon Advertising Inventory Now Available in 4C’s Scope Platform
Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, …
Crossmedia and 4C Partner to Deploy Audience-Centric Marketing
Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing …
Hootsuite Adds New Features, Partnerships and Integrations to Help Enterprises Succeed With Social
New Boost Feature Enables Customers to Promote Top Performing Content; Pinterest Integration Helps Retail, CPG and Hospitality & Tourism Clients …
Data Privacy, Ads Drive Customer Dissatisfaction in Social Media, ACSI Data Show
Pinterest Earns Top Marks in User Satisfaction as Facebook, Twitter Drop Facebook, LinkedIn, and Twitter have the least satisfied users …
Sprout Social Announces Pinterest Integration
Pinterest Integration Enables Social Marketers to Create, Publish and Measure Visual Content Within Sprout Social Every month, more than 200 million people …