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GoDaddy Launches Over App in 12 New Languages

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

WebMD and Twitter Announce First Health Content Partnership

Collaboration leverages power of both platforms to inform, educate on health issues WebMD and Twitter announced a partnership that marks the first content collaboration between Twitter and a health care platform. The new partnership will bring more WebMD content right to the Twitter feed with video content and Twitter Moments that educate consumers on health topics and highlight patient stories on what it's like to live with and manage chronic conditions and other health issues. Marketing Technology News: CleverTap…

Helpwise Launches Anxiety-Free Team Inbox for Customer Support Teams Working Remotely

Over 92% of customer support reps report high blood pressure, anxiety and stress-related disorder. Helpwise has launched Zenbox to help customer reps get through customer tickets with higher focus and lower stress and anxiety Helpwise is a shared team inbox software for customer support teams. It allows customer support reps to handle customer queries across multiple channels like email, SMS, WhatsApp, live chat, Twitter, and Facebook from a single platform. As most of the businesses adopted work from home during these…

360Quadrants Releases Quadrant of Best Social Media Analytics Software Vendors

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

Opera Adds Built-In Twitter to Its Desktop Browser

Norwegian browser maker Opera becomes the first major browser to add built-in Twitter in the sidebar. In version 69 of the Opera browser for desktop, Twitter fans can get the best possible experience on their desktop computers. The Opera browser specializes in providing unique features not typically found in other browsers. Opera comes with a built-in ad blocker and tracker blocker, free-browser-VPN, Crypto Wallet, and integrated social media messengers. The new Twitter feature follows shortly after Opera launched…

Twitter Appoints Dr. Fei-Fei Li to Board of Directors

Twitter, Inc. announced the appointment of Dr. Fei-Fei Li to the Company's Board of Directors as a new independent director, effective immediately. Marketing Technology News: Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales "With unparalleled expertise in engineering, computer science and artificial intelligence (AI), Fei-Fei brings relevant perspectives to the Board as Twitter continues to utilize technology to improve our service and achieve our long-term objectives," said Omid Kordestani,…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

It’s Time to Leave Twitter for Societal

Societal.co is a Twitter like social network that champions free speech, individual liberty and the free flow of information online A lot of people have been rattled into searching for alternative social media platforms as they become ever more uncomfortable with the way capitalist entities leverage control over the largest social networks in human history. Most do not like the way these companies buy and sell our data, our identities, and even our behaviour! They employ the smartest people on the planet to influence…

Meetup Spins Off From WeWork

Social Media Platform for Fostering Human Connection Furthers Commitment to its 49 Million Members Across 193 Countries Meetup, one of the world's first social media platforms and the only one dedicated to groups that meet in-person or online during times of crisis, announced that the company has been acquired. The consortium of investors is led by Kevin Ryan's AlleyCorp and includes mission-driven private funds and accomplished technology executives. Ryan joins as Chairman of the board. David Siegel will stay on as CEO…

Social Networks Might Seem Like a Modern-Day Phenomenon but They and Their Problems Have Been Around for Centuries

Three-part documentary series Niall Ferguson's Networld, premiering March 17 on PBS, provides unique insights from history into the viral spread of ideas and how social media's technology is a battlefield of the future Facebook, Twitter, Instagram, Snapchat, TikTok… social networking platforms continue to grow, connecting people and spreading information instantly on a global level. Early Silicon Valley idealism of creating a connected world has faded. Today these platforms are a source of anxiety – with fake news and…

SpotOn Raises $50 Million in Series B Funding from Former Twitter Executives

The payments and software company will increase investment in product development to continue building end-to-end vertical solutions and accelerating hiring across all functions SpotOn Transact, Inc (“SpotOn”), an innovative payments and software company, announced $50 million in Series B funding. The round includes 01 Advisors, an investment and advisory firm founded by Twitter’s former CEO Dick Costolo, former COO Adam Bain and former Corporate Development and Investor Relations executive David Rivinus, as well as…

Twitter, Inc. Announces Partnership With Silver Lake and Elliott Management

Silver Lake to Make $1 Billion Investment Board Authorizes $2 Billion Share Repurchase Program Enters into Cooperation Agreement with Elliott Management Further Strengthens Twitter Board by Appointing Egon Durban and Jesse Cohn as Directors, Confirms Search for a Third New Independent Director with Technology Expertise Forms New Committee to Build on Regular Evaluation of Leadership and Governance Structure Twitter, Inc. announced that Silver Lake, a global leader in technology investing, will make a $1…

Top Twitter Competitors for Social Media Marketing

Founded in 2006, Twitter has grown rapidly, providing a platform for sharing and receiving news in a quick and timely manner. With well over 340 million tweets being sent in a day, half a billion tweets per day and a valuation of 16 billion dollars, all we can say that Twitter is one of the world’s biggest and powerful social media networking and news site. Additionally, all these features of this social media platform are also leveraged by marketers and business owners for creating effective social media strategies to…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

For Political Advertising, the Medium Is the Message

The tech industry caught fire following the announcement by Twitter CEO Jack Dorsey that the social platform was banning all political ads, thereby upping the pressure on Google and Facebook to present its solution for curbing fraudulent and potentially harmful messaging within political advertising. Google responded by limiting the precision of targeted political messages; Facebook is said to be weighing similar moves. The buzz around this unusual move—one in which a major ad platform seemed to put the public’s…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from 180byTwo, Grapevine6, e-Spirit, Twitter, Artificial Solutions, eBay, and Gong. 180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their…

Safer Internet Day 2020: Is Twitter Creating a Better Internet for All?

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

5WPR Survey Reveals Facebook is the Most Used Social Media Platform among American Millennials

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has determined that Facebook is the most used social media platform in the nation across all age groups, including Millennials. As part of 5WPR's 2020 Consumer Culture Report, the respondents were asked which social platform they check, post, comment or otherwise view daily. The results across all generations are as follows: Facebook 65%YouTube 39%Instagram 37%Twitter 32%Snapchat 22%Pinterest 21%Reddit 18%TikTok 13% When broken down…