Only 10 years ago, social was considered the new frontier of digital advertising, but no longer. Banner ads have been …
5 Reasons Why Social Media Influencers are the Future of Digital Marketing
Whether you’re scrolling past pop-up advertisements on a smartphone app, clicking through promoted products on your Amazon account, or laughing …
Animoto Releases Video Marketing Best Practices for Social Media
Tips Include Using Square Videos to Take up 78 Percent More Space in Social Feeds and Optimize for Mobile Viewing …
Interview with Lyle Stevens, Co-founder and CEO, Mavrck
"Data science has certainly been a key ingredient for helping to make influencer marketing more automated and scalable." Tell us …
MSRCOSMOS Releases Real-Time VINCI360 Social Analytics Platform for Optimizing Brands & Customer Experiences
The Platform Actively Captures Sentiment and Audience Perception VINCI360, a breakthrough social analytics platform delivering real-time awareness of customer sentiment …
Five Disruptive Trends in Social Media Marketing Strategies
In 2017, we witnessed numerous trends in social media marketing. Developments like Live feed, integrated video, and story features, and the growth of …
Interview with Daina Middleton, CEO, Ansira
"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about …
Now, Pinterest Marketing Gets Easier with Hootsuite’s Latest Integration
Integration Enables Pinterest Scheduling and Publishing from Hootsuite, Empowering Customers to Build and Manage Brands and Strengthen Relationships with Customers …
Skorr, an AI-Based App, Unveiled for Social Media Marketers and Influencers
Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed …
Google and Microsoft Execs Among Speakers at the SparkPost European Customer Forum 2018
Julian Toledo from Google, Terry Zink from Microsoft, Lili Crowley from AOL, and SparkPost’s CEO Phillip Merrick to Speak at …
Interview with Rhonda Wunderlin, VP, Performance Marketing, Informa Engage
"B2B audience targeting in 2018 is focused on reach beyond traditional channels. You must be able to not only identify …
Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate
In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also …
How to Champion B2B Social Selling and Deliver ROI
Have you heard the story of that B2C salesperson who could sell a ski jacket to a salt miner from …
![Why Your Brand Needs to Become [P]interesting to Reign Social ROI](https://martechseries.com/wp-content/uploads/2018/04/printrest-840x440.jpg)
Why Your Brand Needs to Become [P]interesting to Reign Social ROI
Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big …
Pulsar Launches “Google Trends” For Social Media
Pulsar TRENDS Offers the Easiest and Quickest Way to Get Instant Insights and Ideas from Social Media Pulsar, an audience intelligence …
Interview with Alex Collmer, Founder & CEO, VidMob
"The problem hasn’t been the targeting technology, it has been the ability to get the creative necessary to deliver a …
Highspot Debuts New Solution for Social Selling on Twitter, LinkedIn and Facebook
Sales Teams Now Able to Track Engagement, Effectiveness & Revenue from Social Selling Through Highspot Everywhere Technical Integration Program Highspot, powering …
TV May Affect the Brain But Influencer Marketing Affects the Heart
Social Media Influencer Content Effectively Drives Engagement, Consideration, And Purchase Intent While TV Effectively Drives Brand Awareness Marketing and advertising …
Alight Analytics Launches-ChannelMix, Sports Marketing Analytics Solution
ChannelMix, The Sports Marketing Analytics Solution, Automatically Collects and Organizes ALL Social Media Data From Facebook, Twitter, Instagram, YouTube, SnapChat …
The Death Of Cash Back And Loyalty Programs – The Burgeoning Impact Of Influencer Marketers
More Merchants Leaving Traditional Affiliate Channels As Influencers Prove Their Worth A tectonic shift is occurring in performance marketing, traditional traffic is under a microscope as advertisers grow to understand …