Browsing Tag

Twitter

Twitter Integrates Nielsen’s Cross-Media Planning and Measurement Suite Into Video Ad Platform

Expanded Relationship Boosts Twitter's Ability to Plan and Execute Video Strategy Today, Nielsen (NYSE: NLSN) and Twitter (NYSE: TWTR) announced the expanded integration of Nielsen's audience measurement and outcomes cross-media solutions into Twitter's video ad platform. The integration includes new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel and expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers do more robust pre- and post-campaign…

Public Influencer Marketplace QuikPlace is Helping Creators Monetize Their Following With the Release of Their Mobile App

QuikPlace is at the core of it, a platform that exists to bridge the gap between content creators and artists, record labels, and brands. The marketplace was created when Co-Founders Tanner Kesel and Alex Boro noticed that many TikTok creators were not monetizing their followings. The platform has since integrated Instagram, YouTube, and Twitter to allow clients the ability to run multi-platform campaigns. “We realized there was no such thing as an influencer marketplace yet, at least a public one, and thought it would be…

Repustar Launches Intelligent, Friendly Bot to Help Twitter Users Do Their Own Fact-Checking

FactSparrow enables any user to summon documented facts while in the middle of an online conversation. Repustar, a novel fact dissemination platform dedicated to promoting accuracy and authoritative sourcing on social media platforms, announced today that it has launched FactSparrow, an AI-enabled, friendly bot on Twitter, created to deliver documented facts when and where consumers need them most. Marketing Technology News: MarTech Interview with Ashley Kramer, CMO at Sisense In early testing on…

How to Rethink Your Social Media Strategy

The right social media management strategy has always been something of a Holy Grail for marketers and brand strategists, but this moment in time has made designing an effective one particularly challenging. Some tactics that worked last year, or even earlier this year, are no longer ideal. Yet social media remains a critical part of a marketing strategy, especially now. As the world continues to evolve, people are seeking safe options for connecting with friends, family — and brands. Social media — the original way to…

Twitter’s Katie Ford Joins Fyllo as Chief Operating Officer

Katie Ford, one of the most influential leaders in media and technology, has joined Fyllo's leadership team as Chief Operating Officer. Ford was previously at Twitter where she served for the past two years as Head of Global Brands. Ford is one of the biggest names in digital media, with a career built at Fortune 100 media & technology companies at the intersection of data, marketing, and creativity. She spent two plus decades at Publicis Media, rising to the rank of President where she was the Executive lead on…

Twitter Expands Strategic Partnership with Google Cloud to Improve Data Insights and Enhance Productivity

Building upon its existing relationship, new commitment positions Twitter's cloud data platform for the future Google Cloud announced a new, multi-year, strategic partnership with Twitter. The company will deepen its initial work with Google and move its offline analytics, data processing, and machine learning workloads to Google's Data Cloud. This will allow Twitter to analyze data faster and improve the experience for people who use the service every day. Marketing Technology News: Commvault Appoints SaaS Veteran…

Sprinklr and Twitter Deliver the 2021 Customer Care Report

Out of 11 major industries analyzed, airlines stand out for delivering the best customer care on Twitter  Sprinklr, the Customer Experience Management (CXM) platform for modern enterprises, partnered with Twitter to publish the report, From AM to DM: Twitter customer care in a 24/7 world. Based on an analysis of nearly half a billion Tweets from the past year, the report identifies the best practices shared across industries for customer support on Twitter.   Sprinklr’s analysis found a 15 percent increase in customer…

Taboola joins Snap, Instagram, and Twitter in Introducing “Stories” Offering, Now For The Open Web

Publishers and Advertisers Can Now Tap into the Popular 'Stories' Format, Now on the Open Web, Side-by-side to Editorial Content, to Unlock New Reader Engagement and Monetization Opportunities Taboola, the world's leading discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating "stories" format that users love on social media, now on publisher sites for the first time. Publishers can embed Taboola Stories within their homepages, and articles…

DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Twitter to help advertisers measure and report on brand safety and suitability. Independent, third-party brand safety measurement in an in-feed, user-generated content environment represents a major milestone on the path to full transparency that covers all buying platforms. Marketing…

Later Ranked Number 16 Fastest-Growing Company in Canada on Deloitte’s 2020 Technology Fast 50

The leading visual social marketing platform, Later attributes 1074% Revenue Growth over four years to ongoing product advancements, and machine learning capabilities built to support over four million global users. Later, the leading visual social marketing platform for Instagram, Facebook, Twitter, Pinterest, and TikTok, is presented the Deloitte Technology Fast 50™ program award for its rapid revenue growth, entrepreneurial spirit and bold innovation. The program recognizes Canada’s 50 fastest-growing technology…

Adverity Joins Official Twitter Partner Program

Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of…

GoDaddy Launches Over App in 12 New Languages

GoDaddy Inc., the company that empowers everyday entrepreneurs, announced its award-winning Over app is now available in 12 new languages: Danish, Dutch, Finnish, French, German, Indonesian, Italian, Norwegian, Portuguese (Brazil), Portuguese (Portugal), Spanish, and Swedish. Over by GoDaddy provides the tools small businesses need to enhance their brands and promote their products and services by easily creating impactful visual content on a mobile device for any platform online. Marketing Technology News: AdCellerant…

WebMD and Twitter Announce First Health Content Partnership

Collaboration leverages power of both platforms to inform, educate on health issues WebMD and Twitter announced a partnership that marks the first content collaboration between Twitter and a health care platform. The new partnership will bring more WebMD content right to the Twitter feed with video content and Twitter Moments that educate consumers on health topics and highlight patient stories on what it's like to live with and manage chronic conditions and other health issues. Marketing Technology News: CleverTap…

Helpwise Launches Anxiety-Free Team Inbox for Customer Support Teams Working Remotely

Over 92% of customer support reps report high blood pressure, anxiety and stress-related disorder. Helpwise has launched Zenbox to help customer reps get through customer tickets with higher focus and lower stress and anxiety Helpwise is a shared team inbox software for customer support teams. It allows customer support reps to handle customer queries across multiple channels like email, SMS, WhatsApp, live chat, Twitter, and Facebook from a single platform. As most of the businesses adopted work from home during these…

360Quadrants Releases Quadrant of Best Social Media Analytics Software Vendors

Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support…

Opera Adds Built-In Twitter to Its Desktop Browser

Norwegian browser maker Opera becomes the first major browser to add built-in Twitter in the sidebar. In version 69 of the Opera browser for desktop, Twitter fans can get the best possible experience on their desktop computers. The Opera browser specializes in providing unique features not typically found in other browsers. Opera comes with a built-in ad blocker and tracker blocker, free-browser-VPN, Crypto Wallet, and integrated social media messengers. The new Twitter feature follows shortly after Opera launched…

Twitter Appoints Dr. Fei-Fei Li to Board of Directors

Twitter, Inc. announced the appointment of Dr. Fei-Fei Li to the Company's Board of Directors as a new independent director, effective immediately. Marketing Technology News: Ten Sales Leaders Join Sales Xceleration to Build a Path to More Sales "With unparalleled expertise in engineering, computer science and artificial intelligence (AI), Fei-Fei brings relevant perspectives to the Board as Twitter continues to utilize technology to improve our service and achieve our long-term objectives," said Omid Kordestani,…

What’s Happening to Brand Loyalty?

In this, the age of infinite options, the digitally savvy consumer is truly in control. This means unquestioning brand loyalty no longer dominates as it did decades ago. Back when product information was relatively hard to come by, consumers knew that the best route to purchase satisfaction was to trust brands and stay loyal to them for life. Their pre-purchase research was limited to the newspaper, magazine, and TV ads they saw, and sometimes a fancy full-color brochure. Therefore, from groceries to apparel, to autos and…

It’s Time to Leave Twitter for Societal

Societal.co is a Twitter like social network that champions free speech, individual liberty and the free flow of information online A lot of people have been rattled into searching for alternative social media platforms as they become ever more uncomfortable with the way capitalist entities leverage control over the largest social networks in human history. Most do not like the way these companies buy and sell our data, our identities, and even our behaviour! They employ the smartest people on the planet to influence…

Meetup Spins Off From WeWork

Social Media Platform for Fostering Human Connection Furthers Commitment to its 49 Million Members Across 193 Countries Meetup, one of the world's first social media platforms and the only one dedicated to groups that meet in-person or online during times of crisis, announced that the company has been acquired. The consortium of investors is led by Kevin Ryan's AlleyCorp and includes mission-driven private funds and accomplished technology executives. Ryan joins as Chairman of the board. David Siegel will stay on as CEO…