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As the Cookie Crumbles: Strategies for CSPs Marketing in the New “Cookie-less” Era  

For 25 years, Communications Service Providers (CSPs) and Marketing organizations, in general, have relied heavily on browser-based cookies to track consumer behavior online. That data has come in handy for targeting customers with digital ads and customized Web experiences that play to the products and services those customers care about. But the cookie is disappearing from the Marketing team’s toolbox. Apple got things underway last year with its Intelligent Tracking Prevention (ITP) software, and Firefox quickly…