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CSR

Urban IQ Focuses On “Advertising With a Purpose”

Urban IQ, a leading independent Digital-Out-of-Home (DOOH) technology company announced "Advertising with a Purpose." A new Corporate Social Responsibility (CSR) focus that will drive significant support to cause-related issues and charities.  Urban IQ will also update their corporate tagline to reflect this new organizational mantra. For every campaign that runs on the Urban IQ platform, advertisers can designate up to 2% of the media buy as a cash contribution or free advertising for the charity of their choice. Urban…

Increasingly Socially Responsible UK Consumers Call out Big Brands on Meaningless Climate Change Pledges

Ahead of HRH Sustainability Summit on 10th March, new research among 2,264 UK internet users aged 16–64, from GlobalWebIndex reveals consumer attitudes towards climate change and an increasingly socially responsible UK consumer. The socially responsible UK consumer, a majority (80%) of internet users in the UK are ‘concerned’ about the future of the environment. Almost two-thirds (64%) of Brits state plastic pollution as their number one environmental concern. And it seems this concern is being supported with direct action…

Zynga Celebrates Bugatti’s 110th Anniversary with Special CSR Racing 2 Event Series

Players Can Race and Collect Exclusive Bugatti-Engineered Hyper Sports Cars in Game Zynga Inc., a global leader in interactive entertainment, is launching an event series in partnership with the hyper sports car manufacturer Bugatti in the hit mobile drag racing game, CSR Racing 2 (CSR2). The event series, which celebrates Bugatti’s 110th anniversary, will give players the opportunity to collect and compete with the world’s most powerful and exclusive hyper sports cars in CSR2. “Bugatti is one of the most iconic and…