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CTV fraud

DoubleVerify Global Insights Report: Fraudsters Flock to Connected Television (CTV)

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, released its 2020 Global Insights Report, providing a market-by-market benchmark on the state of media quality for global advertisers. With an in-depth analysis of brand suitability, fraud, viewability, and performance, the report addresses key issues that advertisers face today as they seek to maximize return on their digital investments. The report also offers a view on emerging trends  — including the sharp rise in CTV…