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CTV Solution

Magnite Introduces Open Beta of New CTV & OTT Solution Named Unified Decisioning

Empowers CTV and OTT Publishers to Maximize Yield by Unifying Direct and Programmatic Demand Global Publishers Among Users, Including Australia’s Seven West Media Magnite, the world’s largest independent sell-side advertising platform, launched the open beta of Unified Decisioning, a solution that empowers CTV and OTT publishers to maximize yield by removing the need to manage direct sold and programmatic demand channels independently and allowing them to compete side by side. As the TV industry transitions away from…

Telaria Introduces First Comprehensive Addressable CTV Solution “Audience Connect” for Publishers and Marketers

Sophisticated and Scalable Solution to Drive Better Audience Accuracy and Performance for Video Advertisers Telaria, Inc., the complete software platform that optimizes yield for leading video publishers, announced today the launch of Telaria Audience Connect for publishers and marketers, the most comprehensive suite of addressable products built for CTV, mobile, and desktop OTT. Audience Connect makes it easy for brand advertisers to deliver on-target campaigns, spanning multiple addressable criteria, to best leverage…