Browsing Tag

Customer Behaviors

Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue

Leading Airline Improves Sales Conversions by 50%, Gains an All-New Window Into Online Customer Behaviors and Interests With Genesys As passengers scoured Ethiopian Airlines' website to adjust or cancel flight itineraries amidst COVID-19 travel restrictions and bans, its contact center agents knew precisely how and when to intervene. Genesys Predictive Engagement, an application that leverages artificial intelligence (AI) and machine learning, helped the airline use real-time statistics and data to engage passengers in…

Vidyard Powers New Video Insights and Reporting Tools in HubSpot Video

New viewer engagement analytics and video reporting tools give users of HubSpot Video, which is powered by Vidyard, greater insight into customer behaviors and the true impact of their online video content. To support the growing appetite for video in business, Vidyard worked with HubSpot to develop new analytics and reporting functionality, which is now available in HubSpot Video — the solution for hosting and publishing video within HubSpot’s marketing, sales, service, and CMS software, powered by Vidyard’s online video…

Numerator Launches Promo Insights, Linking Consumer Purchase Behavior Back To Promotions

Numerator, a data and tech company serving the market research space, has launched Promo Insights, a new solution that provides brands visibility into the impact of promotions on household-level shopping behavior. Promo Insights links items featured on promotion to purchase behavior, providing context on the source of sales lift. For the first time, this allows brands to identify promotions that are bringing new buyers into the category/brand, shoppers influenced by promotions, and how promotional strategies drive new…

The ABM Revolution Taps Value over Volume for Business Growth

It’s 2020 and times have changed, but you might not know that by looking at still-current and commonplace B2B Marketing methods. And yet, in a world of exciting customer experiences with B2C brands, buyers’ expectations across the board are higher than ever - and that means all buyers. B2C consumers experience highly personalized buying journeys that are both efficient and easy - ultimately elevating the expectations for a B2B buying journey, too. To combat the demand gen flywheel that Legacy Marketing has long upheld,…

The Best CX Metric Déjà Vu

Having seen a number of articles/heard a resurgence of opinions recently arguing for/against different CX metrics yet again, it’s time to clear my throat and assertively scream once more. The best CX metric is that which best explains the customer behaviors you are trying to motivate and the business outcomes you want to drive. This isn’t mere metric agnosticism. I’m not shrugging my shoulders and saying it doesn’t matter or I don’t care what metric is used. It’s empiricism. The best metric can only be determined by…

Bluecore Partners With Magento Commerce for Enhanced Personalized Customer Interactions

New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers Bluecore, an AI-driven retail marketing platform, has announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available on the Magento Marketplace. Bluecore…