Banner Before Header
Browsing Tag

Customer Data Activation Platform

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

AI-powered Channel Engagement Scores help marketers identify channels with high engagement and deliver meaningful messages throughout the customer journey Blueshift, the leading Customer Data Activation Platform, announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations and engage time optimization. The new feature aims to provide marketers with an in-depth and holistic look at engagement rates across the customer lifecycle…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

Blueshift Appoints LendingTree’s Former VP of Marketing, Josh Francia, as Chief Growth Officer

Francia Joins the Blueshift Team to Spearhead Its Next Phase of Growth and Advance Its AI-Powered Customer Data Activation Platform Blueshift, the leading Customer Data Activation Platform (CDAP), announced Josh Francia has joined the company’s executive team as its Chief Growth Officer. His appointment closely follows the company’s official CDAP debut, as well as its Series B funding, led by SoftBank. Francia began his career at Priceline.com, serving as the Director of Marketing & E-commerce Technology. During his…

Blueshift Raises $15 Million from Softbank to Put AI in Hands of Every Marketer

AI Helps Marketers Make the Shift from Channel-Centric to Customer Centric Marketing, by Unlocking the Power of Customer Data on Every Channel Blueshift, the leading Customer Data Activation Platform, announced $15 million in Series-B investment. This funding round is led by Softbank's new AI-focused early stage fund, Softbank Ventures Asia. Blueshift's previous investors, including Storm Ventures and Nexus Venture Partners, also participated in the Series-B, which brings Blueshift's total financing to-date to $30…

Blueshift Launches First-Ever Customer Data Activation Platform to Help Brands Intelligently Engage Customers

With Newly Released App Framework, Brands can Use Blueshift to Orchestrate Intelligent Customer Experiences On Every Touchpoint, Across Marketing, Customer Service, And Product Blueshift, the leader in activating customer data to drive intelligent customer engagement, announced the launch of an industry-first Customer Data Activation Platform (CDAP). The release of Blueshift's App Framework completes its CDAP and gives companies, for the first time, the ability to not only unify and integrate data, but to use their data…