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Customer data analytics

MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express

"Terms like “business isn’t personal” went out the window. We all got to know each other a lot better and worried about each other more. One of the lessons we learned about customers was that business owners were stuck with more questions than answers during this crisis." Hi Clayton, please tell us about your journey into marketing technology and how you started at American Express. Throughout my career, I’ve held leadership roles at some of the world’s most creatively awarded advertising agencies, BBDO, Deutsch, I ran…

Bloomreach and Exponea Announce Strategic Partnership

Bloomreach, the leader in commerce experience, and Exponea, the leading Customer Data and Experience Platform (CDXP) provider, announced that they are entering a strategic partnership. Both Bloomreach and Exponea have experienced significant growth as a result of the recent surge in digital commerce and online shopping worldwide. The Bloomreach Experience Platform (brX) drives over $200 billion in digital commerce experiences across many of the world's largest online retailers, brands, distributors, and B2B manufacturers -…