Customer Data Platforms

Digital experience composition (DXC) is having a moment: Given brands’ need to accelerate time to market and raise the performance of digital experiences, DXC is now a hot topic among developers, marketers, industry analysts, and DX trend…
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Fourth annual report, based on trillions of API data calls, shows rapid growth in enterprise solutions, data warehouse usage, and consumer privacy Customer data platforms have become a cornerstone of the modern technology stack as…
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Insider, a platform for delivering individualized, cross-channel customer experiences, helps 1200+ leading enterprise brands and high-growth startups including Samsung, GAP, Santander, Vodafone, Clarins, Madeira Madeira, Marks &…
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Seamless data unification enables 360° user profile generation in one-click, while data visualization reflects user feedback in real-time Shortening the time spent from data to insight and insight to action, and visualizing results from…
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Industry Leading Platform For Zero-Party Data Offers The Most Powerful Capabilities Today PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the launch of its new and improved…
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QSRs face steep competition as smaller footprint and concept stores pick up speed Marketing embeds itself in operations to deepen customer engagement; location and behavior data become more valuable Bluedot, a customer…
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By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it By 2023, it is expected that more than 90% of the industry will use…
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Long-time Merkle veteran bolsters Actable’s leadership team and primacy in the customer data acceleration category Actable, a customer data accelerator and first party data consultancy, welcomes Craig Howard as Chief Solutions Officer.…
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Insider currently operates in 26 countries, bringing AI-led cross-channel customer experience orchestration from Korea to Indonesia, UK to Brazil for 1000+ brands including industry powerhouses like Estée Lauder, Lenovo, New Balance,…
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MMA Global, the association devoted to architecting the future of marketing, in partnership with BCG Group, today released The Year of Change in Digital Marketing, research aimed at understanding tectonic shifts in the digital marketing…
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Teradata’s connected multi-cloud data platform, Vantage, helps brands gain a deep understanding of their customers & drives optimal customer experience (CX) through real-time decisioning Teradata announced it has been named a…
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The report by the leading global market intelligence firm highlights Optimove's ability to drive personalization at scale through multichannel, AI-led customer journeys  Optimove, the leading CRM Marketing Platform, was recognized as a…
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MoEngage announces a new collaboration with Microsoft, allowing enterprises to gather insights and run personalized, omnichannel campaigns for different customer segments to boost engagement, retention, and revenue. With the increasing…
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Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy changes, big tech companies respond Data privacy is reshaping the digital advertising landscape in many ways. As governments make policy…
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One of the most common challenges that B2B marketers face is the spread of too much customer data across martech platforms. This is due to far too many marketing channels in use combined with the growing need for better processes and easier…
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Globally recognized Martech SaaS Company, Netcore Cloud, announced its inclusion in Forrester's "Now Tech: Real-Time Interaction Management, Q4 2021,” and “Now Tech: Customer Data Platforms, Q1 2022.” Both reports are widely recognized…
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Partnership Will Expand Privacy & Preference Capabilities Within Their Respective Platforms PossibleNOW, a leading provider of consent / preference management and consumer regulatory compliance solutions, announced a strategic…
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Redpoint Global Inc. has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office Users 2021-2022 . The document evaluates the functional capabilities and go-to-market strategies of 12…
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Sitecore, the global leader in digital experience management software, has been positioned as a Leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Front-Office users 2021-2022 Vendor Assessment (doc #US47524621,…
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Leadspace, the industry-recognized AI-powered B2B Buyer Data Platform, has been named a Leader by Forrester Research in its recent report The Forrester New Wave™: B2B Customer Data Platforms, Q4 2021. Leadspace, the…
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