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Customer Delight

A Finer Sieve: The Role of CDP in Business Transformation

“A journey of a thousand miles begins with a single step”- Laozi. Both pragmatic and philosophical, this adage finds new meaning for businesses today. Mired in a complex web of choices, organizations must make decisions that recognize the reality of today’s world- Data has dethroned oil as the most valuable commodity and it’s hegemony has just begun. One of the few aspects that remain unchanged in the era of digital ecosystems is the centrality of customer experience to business success. Customer experience today is…