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customer expectation

New and Difficult Clients?: Here’s How to Change Your Management Strategy

When you run a business, it’s a given that you’ll be dealing with different kinds of clients - that includes the difficult ones. They might have unrealistic expectations or their personality doesn’t match your company. As challenging as they may be, difficult clients can be a great source of learning. If you are faced with a new and difficult client, here’s how management should deal with it: 1. Keep Calm You have an angry client making a scene in your office. The last thing you want to do is react the same way. You’ll be…

Connecting With Customers on the Ground Is Not yet Dead

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses. But there could be light at the end of the tunnel for big brands trying to reconnect with their customers on the ground, according to retail expert Robert Lockyer, CEO…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…