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TruOptik launches OTT Marketing Cloud at 2017 Consumer Electronics Show

Digital media intelligence company TruOptik chose the 2017 Consumer Electronics Show (CES) as a¬†platform to announce the launch of a new OTT Marketing Cloud. According to TruOptik, the latest cloud platform is designed to measure, activate, analyze and attribute advertising campaigns for connected TV exclusively. It will deliver innovative features to both advertisers and publishers with cross-screen, audience-based targeting agility. Features of OTT Marketing Cloud Marketers can finally lay hands on an all-inclusive data…