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customer lifecycle management

Britta Meyer Rock Joins Claris as New VP of Marketing

Claris International Inc., the Apple subsidiary known for its leading low-code development platform, expands its executive team by welcoming Britta Meyer Rock as its new VP of Marketing. Britta will lead all aspects of the Claris marketing strategy and execution, including brand and performance marketing, community engagement, and customer lifecycle management. "We couldn't ask for a more accomplished marketing leader to join our organization," said Claris CEO Brad Freitag. "The energy and intelligence Britta brings to…

The Chattanooga Film Festival Connects Communities and Reaches Virtual Audiences by Teaming up With Evergent and Mediakind

Evergent the market-leading provider of solutions for revenue and customer-lifecycle management, today announced that it has teamed up with the Chattanooga Film Festival, and MediaKind to enable a virtual and interactive film festival for viewers. The festival's feature and short-films will be streamed via MediaKind's MediaFirst TV platform, and Evergent's user life cycle and monetization platform, both hosted on the Microsoft Azure cloud. Options to attend the event are available via a variety of options – full four-day…

TZP Group Closes Investment in Evergent to Amplify and Expand Its Position With Its Revenue and Customer Lifecycle Management Platform

Evergent Technologies, Inc. a leading provider of revenue and customer lifecycle management solutions, announced that it has received a strategic investment from TZP Group, through TZP Capital Partners III, LP. TZP is a New York-based private equity firm. The addition of TZP to the Evergent team will support Evergent's goal to expand and add scale to its global operations, and accelerate the ability for its digital service provider customers to monetize their direct-to-consumer (D2C) services with the Company's…

Wirecard Becomes Official Development Partner of SAP to Drive Innovative Customer Experiences

Wirecard Is an Official Development Partner of SAP in the Area of Cloud Solutions Within the Framework of The SAP PartnerEdge Program Wirecard, the global innovation leader for digital financial technology, and SAP, the market leader in enterprise application software, are taking their long-standing partnership to a new level. Wirecard will combine its technologies with individual product divisions of SAP to deliver joint solutions that complete the customer journey and offer new kinds of digital customer experiences.…

E-Vision Selects Evergent’s Revenue and Customer Lifecycle Platform to Power OTT TV Service Across MENA

E-Vision, a subsidiary of Etisalat Group announced that it has selected Evergent, provider of solutions for revenue and customer lifecycle management to power its multi-country OTT TV service with its multi-tenant platform to support rollout of the E-Vision service across MENA region and Pakistan. This partnership will enable the launch of multi-screen and multi-language OTT services quickly and cost-effectively. This complements E-Vision's existing robust content and channel licensing business, which spans Hollywood…

Evergent integrates its AI-driven Offer Management solution with Microsoft Azure AI to Maximize Subscriber Retention

Evergent, a market-leading provider of solutions for Revenue and Customer Lifecycle Management, announced how its Artificial-Intelligence (AI) Service using Microsoft Azure AI can help Digital Service Providers reduce churn and manage ROI spend. Marketing Technology News: PubMatic Releases Industry-First Independent Omni-Channel Wrapper Solution The Evergent platform is now integrated with Microsoft Azure AI to enable premium-entertainment service providers to:  Reduce churn by continuously understanding the consumer…

CleverTap Scoops $26 Million Funding; Focused at Driving Innovation in Customer Lifecycle Management Technology

Focus on Product Innovation, Data Science-Driven Product Capabilities for Enterprises to Optimize Customer Experiences at Scale Customer lifecycle management platform, CleverTap, announced a $26 million Series B funding round, led by Sequoia India with participation from new investor, Tiger Global Management, and existing investor Accel. The funds will be used to accelerate CleverTap's data science-driven product capabilities and scale to meet fast-growing demand for its customer lifecycle management platform. The new…

GateHouse Media Launches New Consumer Marketing Agency

Focus on Growing Digital Subscriptions for GateHouse Daily Publications GateHouse Media announced the launch of a new, central consumer marketing agency to drive consumer marketing revenue and develop new and innovative products and experiences. Led by Denise Robbins, Senior Vice President Consumer Marketing, the agency is focused on delivering GateHouse’s award-winning content to new audiences and providing even greater value to their 23 million weekly readers. Effective June 1, the new agency began overseeing…