Customer Lifetime Value Archives

Marketing’s New Mandate: Lead Through Change or Be Left Behind

AI/ML Danielle Smith - November 17, 2025

From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread

Analytics MTS Staff Writer - July 9, 2025

From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

AI/ML MTS Staff Writer - June 20, 2025

The Martech ROI playbook: Proving value beyond the technology investment

AI/ML MTS Staff Writer - June 6, 2025

Maximising Loyalty ROI: A Guide for Australian Retailers

AI/ML Eagle Eye - April 4, 2025

Performance Marketing vs. Growth Marketing: Picking The Right Strategy For Your Goals

Affiliate Marketing MTS Staff Writer - March 7, 2025

Top Digital Advertising Trends for 2025

AI/ML Mitsunaga Kikuchi - December 26, 2024

Holiday Returns Should Be a Goldmine for Brands

Brand Safety Pini Yakuel - November 6, 2024

Maximizing Loyalty with MarTech: The Power of Flexible Point Earning

AI/ML Jeff Zotara - October 30, 2024

Loyalty Programs Continue to Deliver Impressive Results

AI/ML Jonathan Reeve - August 30, 2024

What ‘customer lifetime value’ means in 2024

AI/ML Billy Loizou - August 7, 2024

Revealing Customers Who are Ghosts

AI/ML Pini Yakuel - July 31, 2024

Tag: Customer Lifetime Value
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