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Customer Loyalty Programs

Sabre and Cheetah Digital Join Forces to Drive Powerful, Next-Generation Customer Loyalty Programs for Airlines

Sabre Corporation, the leading technology provider to the global travel industry, announced its alliance with Cheetah Digital, the world’s foremost independent, enterprise cross-channel marketing technology company. Through the collaboration, Sabre has incorporated the cloud-based Cheetah Loyalty solution into the Sabre Commercial Platform, adding loyalty management capabilities to the platform’s comprehensive offerings and providing a successor to Sabre’s Frequent Flyer Manager technology. The joint effort enables Sabre…