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customer needs

Everything Has Changed: Brands Adapting to the New Post-Coronavirus Normal

As the COVID-19 pandemic continues along with the economic recession or depression that comes with it, brands around the world need to adapt their strategies quickly in a coronavirus world. The “new normal” has shifted drastically as consumers focus on social distancing, varying levels of quarantine, getting core essentials delivered and enabling online experiences from home. More than 22 million Americans have now filed for unemployment, others face work furloughs and many more are either sick or have a family member that…

How to Send Empathetic Emails During COVID-19 Crisis?

As the world grapples with the effects of the pandemic COVID-19, marketers all around the world have seen their businesses slow down. The staff has got a work-from-home directive and email calendars have gone to scrap. They are left to think about what should be the Marketing plan going forward.  Primarily the question faced is: What kind of communication should the brand send during a crisis like corona pandemic to their customers?  Email is the most preferred channel by marketers as it is the cheapest on investment…

EZ Texting Appoints Josh Siegel as Chief Product Officer

Siegel joins EZ Texting to manage product strategy and execution to help further company growth EZ Texting, the leader in SMS marketing software for business, announces the appointment of Josh Siegel as Chief Product Officer. With significant SaaS experience, Josh enables EZ Texting to grow its offerings and better serve unmet customer needs. Marketing Technology News: New Retail Systems Research Survey Report Details Consumer Online Shopping Habits During Coronavirus “Josh fills a vital role on our leadership team,…