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customer retention costs

Telefónica Unveils AI-Powered Smart Notifications for the ‘Attention Economy’

Smart Notifications Is the First Product Developed by Telefónica to Solve the Problems Created by the “Attention Economy” Leading global telecom company, Telefónica, has launched an Artificial Intelligence/Machine Learning (AI/ML) solution for mobile applications to optimize the delivery of notifications to users. The solution increases engagement with push campaigns by automatically selecting the best moment of the day to send notifications when users are most receptive to brand interactions. When used alongside the…