Browsing Tag

customer retention

Else Is According to a Recent Market Survey From CleverTap

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Sandler And Gainsight Partner To Launch Customer Success Focus Training

Sandler, one of the largest training organizations in the world, is partnering with Gainsight, the customer success platform that helps businesses manage customer retention and expansion. Customer Success Managers (CSM), one of the fastest growing professions, is a role that is still being defined by the industry.  Through the Sandler / Gainsight partnership, organizations will now have access to a formal, customizable skills development program, with certification, created exclusively for the Customer Service (CS)…

Predictions Series 2021: TechBytes with Holly Aresty, SVP of Customer Success at Rokt

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Web.com Group Appoints Paula Drum as New Chief Growth Officer

Digital technology and media veteran brings 20-plus years of experience leading companies through the digital revolution Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the appointment of Paula Drum as chief growth officer, reporting directly to President and CEO Sharon Rowlands. In this role, Drum will be responsible for leading the Web.com Group marketing team, as well as driving new customer acquisition, customer retention and…

Doddle Provides Free Returns Portal for Retailers Through Agreement with the USPS

Doddle, a leading international e-commerce solutions provider that designs, develops, and integrates consumer fulfillment and returns technology, announces that it has launched a free Digital Returns Solution to provide U.S. retailers and consumers with more convenient ways to handle e-commerce shopping returns. Doddle is providing this through a pilot agreement with the United States Postal Service (USPS). By 2022, e-commerce is projected to represent 24% of all U.S. retail. Currently, e-commerce return rates are 22% on…

Gartner Reveals Two Actions Customer Service Leaders Must Prioritize To Increase Customer Loyalty And Mitigate Disloyalty

New Research Shows How Customer Service Can Now Drive Both Customer Loyalty and Retention In today’s uncertain and volatile environment, customer service must play a larger role in driving both customer retention and also growing customer loyalty, according to Gartner, Inc. However, most customer service organizations attempt to do so by leaning heavily on initiatives to improve service experience quality. Gartner research reveals this long-held belief is wrong, as a good service experience is not enough to make customers…

SocialCode Splits Into Two Separate Companies, Focusing On Accelerating Brand Growth

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

MoneyGram Digital Growth Maintains Strong Momentum and Market Expansion

The Company achieved 106% year-over-year digital transaction growth in June driven by strong demand for the mobile app, high customer retention rates, and continued digital market expansion MoneyGram International, Inc., a global leader in cross-border P2P payments and money transfers, reported 106% year-over-year digital transaction growth in June as strong consumer demand for its leading digital capabilities and customer-centric app continues to grow. The company also announced the expansion of its consumer direct…

Informatica Showcases Industry’s First End-to-End 360-Degree View Across All Business Functions

Informatica to Highlight AI-Powered Business 360 Capabilities at Free Virtual Event on June 23 Informatica, the enterprise cloud data management leader, will showcase the market-leading capabilities of the industry's first Business 360 solution on Tuesday, June 23, at its Intelligent Data Summit for Business 360, the third summit of Informatica Live, the company's free virtual summer event series.  Informatica's Business 360 solution enables enterprises to accelerate and strengthen digital commerce, minimize supply chain…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

The Importance of Loyalty During Economic Downturns

Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a decrease of six percent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Sales Forecasting Best Practices

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…