Browsing Tag

customer retention

Annex Cloud Announces Partnership with Pyxis to Deliver Customer Retention-focused Loyalty Management Solutions to LATAM

Organizations in LATAM Looking to Scale Through the Delivery of Hyper-personalized Customer Experiences Can Now Leverage the Joint Annex Cloud and Pyxis Loyalty Experience Management Solution to Stay Competitive in an Accelerated Market Annex Cloud, a global, enterprise technical solutions provider of advanced personalized and experiential customer retention software and loyalty management solutions, announced today it has expanded its partner ecosystem with the addition of Pyxis, an SAP Silver Partner…

Marketing Moments Every B2B Brand Should Aim to Have With Their Customers in 2021

It’s said that life is made up of a collection of moments. The same can be said about your customer experience. When viewed in isolation, these moments seem insignificant – an email here, a conversation there. But your customer experience isn’t defined by a single interaction (though there are certainly memorable ones). It’s the cumulative impact of the trivial and routine encounters that ultimately shape your customer’s perspective of your brand. Customer retention is a long-term game driven by consistency and…

Colt Applauded By Frost & Sullivan for Delivering Customer Experience-oriented Services in the Business Network Service Market

Based on its recent analysis of the European business network services market, Frost & Sullivan recognizes Colt Technology Services (Colt) with the 2021 European Customer Value Leadership Award. Acknowledging that it is no longer adequate to provide superior network technology and services, Colt focuses on the total customer experience to support enterprise customers' digital journeys. Its efforts have helped increase its Net Promoter (NPS) score from 20 in 2016 to 70 in 2020 among European customers. "Beyond simply…

AeC Lauded by Frost & Sullivan for Employing a Mix of Technology and Human Expertise To Further Strengthen Its Position In The…

Based on its recent analysis of the Brazilian customer experience (CX) outsourcing services market, Frost & Sullivan recognizes AeC with the 2021 Brazilian Customer Value Leadership Award. AeC combines technology expertise with human relationship experience to develop customized solutions for diverse customers. It offers one of the most competitive price/performance value propositions in the market as well as outstanding quality, training, and a world-class technology portfolio aligned with leading global standards.…

Pexip Commended By Frost & Sullivan for its Secure, Flexible Video Conferencing Platform

Based on its recent analysis of the global video conferencing market, Frost & Sullivan recognizes Pexip with the 2021 Global Customer Value Leadership Award. With an emphasis on quality, flexibility, and security, Pexip's video conferencing platform meets the stringent data control and privacy requirements of medium-to-large enterprises. Its new Pexip Private Cloud offers an easy-to-manage deployment with control and privacy that are comparable to those of a fully self-hosted solution. "By combining secure and…

Indoor Location-based Services Market Size To Expand At 43.3% CAGR By 2025, Based On High Adoption Into Several Marketing & Promotional…

The global indoor location-based services (LBS) market size is anticipated to reach USD 18.74 billion in the year 2025. It is anticipated to register 43.3% CAGR during the forecasted period, 2019 to 2025. This can be attributed to the increasing demand for such services among majority of industrial players for carrying out several marketing and promotional activities across the globe. In 2018, the Location-based Advertising services held the largest share across the global market due to the rising usage of such services…

Mutant Names New Country Manager for Malaysia

Award-winning public relations and content marketing agency Mutant has appointed branding and communications veteran Archana Menon as its Country Head for Malaysia. In her new role, Menon will be responsible for overseeing and growing Mutant’s business in Malaysia, offering specialist services in branding, content development, PR and digital marketing to both existing and new clients and driving results that boost sales, leads, and customer retention. Marketing Technology News:Calldrip Announces Integration with…

Customer Education Platform Intellum Welcomes May Martin as Director of Events

Martin will architect in-person and virtual customer education events, starting with a webinar on February 11 Intellum, the leading customer education platform, announced today that corporate events and conferences professional May Martin has joined the company. In her new role as Intellum’s director of events, Martin will be responsible for all of the live and virtual experiences that Intellum creates for its customers, prospects and the broader education industry. She will also serve as the resident expert on…

Else Is According to a Recent Market Survey From CleverTap

CleverTap Surveyed Mobile and Marketing Executives to Find Out How They Plan to Thrive in 2021 and Beyond CleverTap, a leading AI-powered customer lifecycle and user retention platform, released the report Marketing Survey Research: The Biggest Opportunities for Mobile Brands in 2021, detailing over 150 mobile and marketing executives' plans and projections for how to knock their marketing strategies out of the park in 2021 and beyond. CleverTap's survey report features tactics to boost revenue, solve industry pain points,…

Fortella Releases “State of B2B Marketing: 2021” Report, Examines the Traits of Top-Performing Marketing Departments

Survey finds that driving revenue is the main priority for most B2B marketers, while top marketers show better use of data, a segment-driven approach to marketing, and closer alignment with sales A research report released from Fortella, a revenue-driven B2B marketing platform, found that most B2B marketers claim to drive a return on investment between 4x and 7x for their companies, with two-thirds of marketers ranking revenue generation as their primary responsibility. Titled “The State of B2B Marketing: 2021,” the…

Sandler And Gainsight Partner To Launch Customer Success Focus Training

Sandler, one of the largest training organizations in the world, is partnering with Gainsight, the customer success platform that helps businesses manage customer retention and expansion. Customer Success Managers (CSM), one of the fastest growing professions, is a role that is still being defined by the industry.  Through the Sandler / Gainsight partnership, organizations will now have access to a formal, customizable skills development program, with certification, created exclusively for the Customer Service (CS)…

Predictions Series 2021: TechBytes with Holly Aresty, SVP of Customer Success at Rokt

Holly, please tell us about the Marketing- Sales alignment strategies during COVID-19. How did you cope with the expectations from your customers? Marketing and sales always need to be aligned in order to drive sales and revenue, but these teams also need to align with the customer team so we can ensure we are identifying opportunities for our existing customers to best leverage our technology. As COVID-19 has impacted our clients in various ways, (and continues to) it has become even more essential that the customer and…

Web.com Group Appoints Paula Drum as New Chief Growth Officer

Digital technology and media veteran brings 20-plus years of experience leading companies through the digital revolution Web.com Group, a leading web technology company helping millions of customers around the globe thrive in a connected world, announced the appointment of Paula Drum as chief growth officer, reporting directly to President and CEO Sharon Rowlands. In this role, Drum will be responsible for leading the Web.com Group marketing team, as well as driving new customer acquisition, customer retention and…

Doddle Provides Free Returns Portal for Retailers Through Agreement with the USPS

Doddle, a leading international e-commerce solutions provider that designs, develops, and integrates consumer fulfillment and returns technology, announces that it has launched a free Digital Returns Solution to provide U.S. retailers and consumers with more convenient ways to handle e-commerce shopping returns. Doddle is providing this through a pilot agreement with the United States Postal Service (USPS). By 2022, e-commerce is projected to represent 24% of all U.S. retail. Currently, e-commerce return rates are 22% on…

Gartner Reveals Two Actions Customer Service Leaders Must Prioritize To Increase Customer Loyalty And Mitigate Disloyalty

New Research Shows How Customer Service Can Now Drive Both Customer Loyalty and Retention In today’s uncertain and volatile environment, customer service must play a larger role in driving both customer retention and also growing customer loyalty, according to Gartner, Inc. However, most customer service organizations attempt to do so by leaning heavily on initiatives to improve service experience quality. Gartner research reveals this long-held belief is wrong, as a good service experience is not enough to make customers…

SocialCode Splits Into Two Separate Companies, Focusing On Accelerating Brand Growth

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

MoneyGram Digital Growth Maintains Strong Momentum and Market Expansion

The Company achieved 106% year-over-year digital transaction growth in June driven by strong demand for the mobile app, high customer retention rates, and continued digital market expansion MoneyGram International, Inc., a global leader in cross-border P2P payments and money transfers, reported 106% year-over-year digital transaction growth in June as strong consumer demand for its leading digital capabilities and customer-centric app continues to grow. The company also announced the expansion of its consumer direct…

Informatica Showcases Industry’s First End-to-End 360-Degree View Across All Business Functions

Informatica to Highlight AI-Powered Business 360 Capabilities at Free Virtual Event on June 23 Informatica, the enterprise cloud data management leader, will showcase the market-leading capabilities of the industry's first Business 360 solution on Tuesday, June 23, at its Intelligent Data Summit for Business 360, the third summit of Informatica Live, the company's free virtual summer event series.  Informatica's Business 360 solution enables enterprises to accelerate and strengthen digital commerce, minimize supply chain…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…