Banner Before Header
Browsing Tag

customer retention

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Sales Forecasting Best Practices

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

Women in Customer Experience Roles Translates to Big Wins for Dealers and Customers CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. “Proving relevance through research allows dealers to make data-driven decisions and take actions that improve profitability. ”…

Bidgely Brings Itemized Electricity Reports to TEPCO Customers in Japan

Artificial Intelligence Applied to TEPCO Smart Meter Data Provides Appliance-Level Insights to Customers for Improved Retention Bidgely  announced it has deployed utility artificial intelligence services to TEPCO Energy Partners (TEPCO EP), a competitive energy retail business arm of Tokyo Electric Power Holding Company Holdings, Inc. (TEPCO). Annual energy reports powered by artificial intelligence (AI) have been introduced to a subset of TEPCO customers that provide a breakdown of home energy consumption by appliance…

MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

"Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes." Could you tell us about your role and journey into Technology? I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table. I started out being a part of the team that launched one of the first large-scale online apparel businesses, spent time at Amazon and Expedia early on, led commerce technology…

9 Ways to Create a Successful Customer Onboarding Strategy in SaaS

Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT solutions? No, right? Well, here is an example that might help you understand this answer in a better manner. The story of Estonia is an interesting one for anyone who holds an interest in the IT industry. Estonia is a small country in Northern Europe. It’s not really an interesting place for a long stay during winter since it becomes too cold. The chilly weather, decades of suppression under the…

How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins

Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that would have paid a full price. 72% of promos never break even. And yet, most retailers keep cutting prices and, by extension, killing their margins. Meanwhile, advanced brick-and-mortar retail businesses are trying out sophisticated pricing analysis software to find a balance between the beneficial price of a Product and their Sales goals. Why…

The Ad Industry’s Focus on Scale Has Ignored Small Businesses

Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that need support the most. This is where a SaaS (software as a service) business model really shines: with a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with…

Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You

For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are thinking of leaving? While this question can be applied across a range of industry verticals, it is very apparent in the competitive fuel industry, where a customer may hold multiple fuel cards from different providers. Ensuring a card is consistently used by remaining ‘front of wallet’ is, therefore, a key priority. Sometimes there are obvious signs that a customer is about to leave, such as declining…

Laying down the Foundation for a Complete Trade-In Model

With a dependable and transparent trade-in model in place, mobile and online retailers have the opportunity to offer the maximum value for previously owned devices. By laying down the foundation for a flexible and honest trade-in model, consumers will be encouraged to convert their pre-owned devices for cash to put towards the latest devices and accessories, therefore driving Sales and Revenue for retailers. If you’re a retailer and unsure about what steps to take to establish a trade-in model, here is some advice to get…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…

How Data Quality Affects Good Marketing Decisions

As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the time we get emails bouncing back into our inboxes, or worst, we get direct emails being sent back. Having our marketing campaigns backfire is sadly a common occurrence. We all go through this. However, it does not have to be this way. We can now invest all our time, funds and efforts, to high-quality data. Most of us spend years investing in bad quality data. We never really knew how quality data could…

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report

With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics platform CleverTap released its latest Industry Benchmarks for Mobile Payment Apps report. Based on the analysis of billions of data points aggregated from over 583 million unique users across 700+ million devices, the results reveal a highly-competitive landscape in which app publishers struggle to move users along the customer journey starting from user…

From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019

Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, and, well, Amazon, have made the landscape more perilous than ever for enterprise brands. Many enterprise brands have chosen to pursue a digital transformation strategy to elevate customer experience and improve competitive execution. A major tenet of this strategy is to move customers from face-to-face or human-assisted engagements to primarily mobile- and digital-led…

TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet

Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data management, even as it continues to force marketing and advertising teams to count their ducks before attempting to coax customers and online visitors into sharing their private data. That's encouraging and marketing teams would eventually get a hang of staying within the GDPR boundaries. Anudit Vikram,  SVP of Audience Solutions at Dun and Bradstreet, spoke to us about the direct implications of GDPR…

Inte Q Announces Contract Extension with Kiwanis International

Inte Q, a Leader in Customer Loyalty, Is Proud to Announce an Extension of Its Agreement to Provide Data Management, Analytics and Strategy Services to Kiwanis International, a Global Organization of Clubs and Members Dedicated to Serving the Children of the World Inte Q, a leader in customer loyalty, is proud to announce an extension of its agreement to provide data management, analytics and strategy services to Kiwanis International, a global organization of clubs and members dedicated to serving the children of the…

How Marketers Can Use Customer Behavior to Drive Revenue

In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, income, ethnicity, occupation, industry, company size, geographic location, etc. But in today’s customer-centric world, understanding your customers based on demographics isn’t enough. As Netflix’s VP of Product Innovation, Todd Yellin, said: “It really doesn’t matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch ‘Say Yes To The Dress’ and a…