customer retention

Catch the latest trends and news updates surrounding the global martech industry, from Full Circle's latest Bombora integration to NICE's first ChatGPT-Enabled CXone: _______ MarTech Quote-of-the-Week! Marketing and technology were…
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With the economy on the brink of recession, now's the time for companies to adapt their marketing strategies to focus more on retention and existing customer growth. When businesses are looking to manage spending, a strategy that…
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New bi-directional integration provides feedback loop between customer success and product teams, makes it easier to collaborate and improve customer experience Gainsight, the platform for Durable Growth, and Productboard, the leader in…
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iVision Mobile, a leading provider of white label mobile marketing software, announced today the completion of its brand refresh and introduction of its new website and logo, along with the addition of three new advisory board members. The…
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Achieving business goals depends on effective multichannel outbound communications strategy A new study, The State of Outbound Communications in 2022, commissioned by Neustar, a TransUnion company and conducted by Forrester Consulting,…
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Findings reveal 90% of companies investing in CDPs outperform marketing objectives and are better positioned to navigate market uncertainty Tealium, the largest independent and most trusted customer data platform (CDP), launched its fourth…
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Company adds powerful NoSQL database and semantic metadata management to its portfolio of industry-leading products and continues to deliver on Total Growth Strategy Announces strong preliminary fourth quarter 2022 financial…
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The rapid transformation of business and fluctuations in the global economy brought peaks and valleys for growth throughout 2022. As companies seek to drive more sustainable, scalable growth over the next year, there will be significant…
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At a time when global inflation has become one of the biggest issues facing consumers – leaving them with less disposable income – maintaining “share of wallet” is critical for retailers. More than two-thirds of consumers are less confident…
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The Hunley Group, LLC, Admin Within, Data Therapy, Compound Growth Marketing, Provisions Group, AIQUEOUS, Eigen X, and B2B Fusion Group join the Validity Partner Program Validity, the leading provider of data quality and email…
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Simplr honored for improving customer service technology Simplr announced that TMC, a global, integrated media company, has named Simplr's EngageNow Suite as a 2022 Customer Experience Innovation Award winner, presented by TMC's CUSTOMER…
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Creatio has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio Creatio, a global vendor of one platform to automate workflows and CRM with no-code…
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Comcast has announced the appointment of Toni Murphy as its new Senior Vice President of Sales & Marketing at its Central Division Headquarters in Atlanta, Georgia. In this role, Murphy will lead the Division’s sales and marketing…
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Alloy’s State of the Modern Customer Journey takes an in-depth look at the customer lifecycle as well as up- and cross-selling demands facing today’s global IT brands Alloy, an integrated marketing agency for global tech brands, unveiled…
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Cyara, provider of the award-winning Automated Customer Experience (CX) Assurance Platform, announced the appointment of Vikram “Vik” Verma as its first independent board member. Verma is a seasoned business and technology leader who brings…
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Dialpad Ai Agent Assist and soon to be released, Ai QA Scorecards to provide real-time insights to maximize success with customers, reduce contact center costs, and minimize staff attrition Dialpad, Inc., the industry leader in AI-powered…
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Kevin Wang, SVP of Product at Braze talks about some of Braze's new features that enable marketing goals in this short brand Q&A: _______ Welcome to this MarTech Series chat, Kevin, tell us more about your time at Braze and how…
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ActionIQ, the leader in customer experience (CX) solutions, announced that it was named an Overall Leader, Product Leader and Innovation Leader in the 2022 Leadership Compass on Customer Data Platforms (CDPs) by KuppingerCole Analysts AG.…
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Etai Beck, CEO at Folloze chats about a few proven practices that can enable better B2B buying experiences: ________ Welcome to this MarTech Series chat, Etai, tell us about yourself and more about Folloze…as a co-founder, how has the…
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Jake Athey, VP of Marketing and Sales at Widen shares a few top marketing optimization best practices in this short Q&A: __________ Welcome to this MarTech Series chat, Jake, tell us about your marketing/sales journey through the…
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