MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach
"Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business …
9 Ways to Create a Successful Customer Onboarding Strategy in SaaS
Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT …
How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins
Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. …
The Ad Industry’s Focus on Scale Has Ignored Small Businesses
Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making …
Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You
For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are …
Laying down the Foundation for a Complete Trade-In Model
With a dependable and transparent trade-in model in place, mobile and online retailers have the opportunity to offer the maximum …
CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem
Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance …
How Data Quality Affects Good Marketing Decisions
As marketers, we get disappointed and frustrated whenever we launch a campaign that does not really succeed. Most of the …
Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report
With 77 Percent Average Churn, Immediate Value and Superior Customer Experience Become Critical Competitive Differentiators Mobile marketing engagement and analytics …
From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019
Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, …
TechBytes with Anudit Vikram, SVP of Audience Solutions, Dun and Bradstreet
Anudit Vikram SVP of Audience Solutions, Dun and Bradstreet GDPR is now perceived as a very positive development for data …
Inte Q Announces Contract Extension with Kiwanis International
Inte Q, a Leader in Customer Loyalty, Is Proud to Announce an Extension of Its Agreement to Provide Data Management, …
How Marketers Can Use Customer Behavior to Drive Revenue
In the past, marketers could get away with segmenting customers using primarily demographic and firmographic traits such as age, gender, …
The Most Effective Way to Sell, Backed by Science
According to a recent survey by TOPO, it takes at least 18 touches to connect with a single buyer. With call …