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customer retention

Informatica Showcases Industry’s First End-to-End 360-Degree View Across All Business Functions

Informatica to Highlight AI-Powered Business 360 Capabilities at Free Virtual Event on June 23 Informatica, the enterprise cloud data management leader, will showcase the market-leading capabilities of the industry's first Business 360 solution on Tuesday, June 23, at its Intelligent Data Summit for Business 360, the third summit of Informatica Live, the company's free virtual summer event series.  Informatica's Business 360 solution enables enterprises to accelerate and strengthen digital commerce, minimize supply chain…

Forrester: The Time Is Now For CX And Marketing Professionals To Transform Customer Experience

New Research To Be Unveiled At CX North America 2020 Will Help Organizations Recalibrate Customer Experience To Address Changing Customer Needs Unprecedented levels of market uncertainty paired with new guidelines on how to serve customers during the pandemic are forcing brands to reimagine their interactions with customers. Aspects of customer experience (CX) that were integral to a brand experience before the pandemic are no longer valid and need to be revisited. To help brands transform their customer experiences to…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

The Importance of Loyalty During Economic Downturns

Just a few short months ago most economists didn’t think an economic downturn in 2020 was very likely. In Bankrate’s fourth-quarter survey of top U.S. economists last December, respondents put the likelihood of a recession at 35 percent—a decrease of six percent from the survey released in September 2019. The whole world has obviously changed since then due to the spread of the novel coronavirus and the efforts initiated to reduce infection rates and deaths. With global commerce and travel at a near standstill in late…

RainFocus Selects OpFocus to Build Strategic Sales and Marketing System using Salesforce and the Demand Unit Waterfall®

Ensures Sales/Marketing Alignment, Achieves Record-Breaking 135 Percent CARR Growth and 140 Percent Net Customer Retention OpFocus, a leading Salesforce implementation consultancy for SaaS companies, today announced that RainFocus engaged it to build a new sales and marketing system. By implementing the SiriusDecisions Demand Unit Waterfall within Salesforce, and integrating it with Pardot and Terminus, OpFocus helped the events marketing company accelerate strategic growth. RainFocus’ sales and marketing teams are fully…

Digital Media Solutions Holdings, LLC and Leo Holdings Corp. Announce Execution of Business Combination Agreement

Institutional Investors Have Committed $100 million Cash in Private Placement to Close Concurrently with Transaction Digital Media Solutions Holdings, LLCand Leo Holdings Corp., a publicly traded special purpose acquisition company, announced today that Leo and DMS have entered into a definitive business combination agreement (the “Business Combination Agreement”). DMS is a martech-enabled business capitalizing on the secular shift of advertising dollars from traditional offline channels to online digital channels by…

Gravy Returns Record $1 Million In Lost Revenue To Businesses Amid Economic Crisis

As the COVID-19 pandemic casts a dark cloud over the U.S. economy and consumers dump subscriptions, an Atlanta customer retention company is serving as a bright light during these scary financial times for online businesses. Gravy specializes in providing personalized customer retention and failed payment recovery at scale, and it has found itself serving as a "revenue relief organization" during this crisis. "Online business owners are scared right now. They're bleeding customers and revenue by the day," said …

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to connect with companies, like email, SMS, and social media. However, the world as we know it has changed drastically over the years. 87% of consumers today say that they wish organizations would work harder at delivering consistent customer experience across channels. Another 35%…

Bidgely Brings AI Solutions for Decarbonization and Customer Retention to European Energy Retailers

AI-powered personalization supports energy transition to zero carbon and mass electrification Bidgely announced it has deployed its UtilityAI Platform with energy retailers in Europe to directly support them on their journey through the zero carbon energy transition. IDC Energy Insights defines this energy transition as the process of decarbonizing energy production while electrifying energy consumption, with key drivers coming from consumers through distributed energy resources, like solar PV and batteries, as well as…

YouTube Marketing Trends for B2B Brands

It might be surprising to know that YouTube isn’t just a clip-sharing social media site. In fact, it ranks as the number two search engine in the entire world after Google. We can say that if you want an effective and robust Digital Marketing strategy for your B2B business then, YouTube should be on your list of sites. Many marketers have this misconception that while videos work well for Marketing directly-to-consumers, they are not effective for reaching key decision-makers at businesses. However, this is truly not the…

Sales Forecasting Best Practices

When it comes to Sales forecasting, traditional CRM solutions have not been able to address the industry’s needs. Forecasting is complex, and most companies struggle with resource constraints, accuracy, and actionability. Because of this, organizations are now beginning to combine process, analytics and Artificial Intelligence to hone accuracy, to make decisions that will improve Sales, and to make employees more productive. AI-enabled forecasting is still very new, and magical thinking abounds, which is exacerbated by…

CDK Global Research Reveals Impacts of Customer Experience Roles in Automotive Retail Industry

Women in Customer Experience Roles Translates to Big Wins for Dealers and Customers CDK Global, Inc., a leading retail automotive technology company, announced today new research findings on the evolving Customer Experience (CX) Manager role in dealerships, specifically how women are finding success in such roles and the overall impact of CX roles on customer retention and dealer success. “Proving relevance through research allows dealers to make data-driven decisions and take actions that improve profitability. ”…

Bidgely Brings Itemized Electricity Reports to TEPCO Customers in Japan

Artificial Intelligence Applied to TEPCO Smart Meter Data Provides Appliance-Level Insights to Customers for Improved Retention Bidgely  announced it has deployed utility artificial intelligence services to TEPCO Energy Partners (TEPCO EP), a competitive energy retail business arm of Tokyo Electric Power Holding Company Holdings, Inc. (TEPCO). Annual energy reports powered by artificial intelligence (AI) have been introduced to a subset of TEPCO customers that provide a breakdown of home energy consumption by appliance…

MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

"Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes." Could you tell us about your role and journey into Technology? I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table. I started out being a part of the team that launched one of the first large-scale online apparel businesses, spent time at Amazon and Expedia early on, led commerce technology…

9 Ways to Create a Successful Customer Onboarding Strategy in SaaS

Ask yourself this question: Can a country’s government teach lessons to private companies on how to optimally use advanced IT solutions? No, right? Well, here is an example that might help you understand this answer in a better manner. The story of Estonia is an interesting one for anyone who holds an interest in the IT industry. Estonia is a small country in Northern Europe. It’s not really an interesting place for a long stay during winter since it becomes too cold. The chilly weather, decades of suppression under the…

How to Increase Your Brick-And-Mortar Sales Without Risking Profit Margins

Most of you would probably say: you should slash prices to boost Sales. However, in reality, promos are often ineffective. 52% of weekly or monthly retail promos target customers that would have paid a full price. 72% of promos never break even. And yet, most retailers keep cutting prices and, by extension, killing their margins. Meanwhile, advanced brick-and-mortar retail businesses are trying out sophisticated pricing analysis software to find a balance between the beneficial price of a Product and their Sales goals. Why…

The Ad Industry’s Focus on Scale Has Ignored Small Businesses

Today’s Advertising and Marketing industry model is focused on serving large enterprises. But with small- and medium-sized businesses (SMBs) making up 99% of all private sector businesses in the US, this model neglects companies that need support the most. This is where a SaaS (software as a service) business model really shines: with a subscription model, SMBs can access enterprise-grade solutions in a very cost-effective manner. The subscription model provides much more transparency into the fees associated with…

Tackling Customer Churn: How to Be More Effective at Targeting Customers Who May Be Thinking of Leaving You

For businesses focused on retention within the customer lifecycle, a key question is how to tell when your customers are thinking of leaving? While this question can be applied across a range of industry verticals, it is very apparent in the competitive fuel industry, where a customer may hold multiple fuel cards from different providers. Ensuring a card is consistently used by remaining ‘front of wallet’ is, therefore, a key priority. Sometimes there are obvious signs that a customer is about to leave, such as declining…

Laying down the Foundation for a Complete Trade-In Model

With a dependable and transparent trade-in model in place, mobile and online retailers have the opportunity to offer the maximum value for previously owned devices. By laying down the foundation for a flexible and honest trade-in model, consumers will be encouraged to convert their pre-owned devices for cash to put towards the latest devices and accessories, therefore driving Sales and Revenue for retailers. If you’re a retailer and unsure about what steps to take to establish a trade-in model, here is some advice to get…

CleverTap Names Miten Mehta as Chief Alliance Officer to Head its Global Partnership Ecosystem

Miten will join CleverTap Global Executive Leadership team and contribute to the strategic growth by leading Channel Partnership and Alliance programs CleverTap, the leading customer retention SaaS platform, announced that Miten Mehta has joined the company as Chief Alliance Officer to lead its strategic alliance and partnership program across Americas, EMEA & APAC regions. Miten, Xoogler, is a senior digital transformation and innovation leader, who will relocate to Mumbai from Silicon Valley to drive the next phase…