Browsing Tag

customer segment

Captiv8 Drives European Expansion And Strengthens Leadership Team

Captiv8 is pleased to formally announce two new additions to their leadership team: Stephanie Hoppe, Head of European Operations, and Saeyoung Cho, Head of Strategic Partnerships. Stephanie and Sae join as Captiv8's global demand for international influencer marketing services and software increases and its enterprise customer segment continues to grow. Based in London, Stephanie will lead strategy and direction for Captiv8's European operations which includes expansion into the UK, Germany, France, Switzerland,…

Xenon arc Unveils Groundbreaking Voice of Customer Study Results

Call to action for materials producers to address often-overlooked customer segment Xenon arc, a leading data-driven marketing and sales organization, announced the release of their 2020 Voice of Customer study, an in-depth investigation of small-to-mid-sized business customers (SMBs) in the Materials Industry – focusing on their experience, requirements and preferences. The study dives deep into defining the customer journey, from the development of a need all the way through to post-purchase support and reordering.…