Browsing Tag

Customer Trust

Brands Lacking A Privacy-First Culture Risk Losing Customer Trust

New CMO Council Research Finds Marketers at the Epicenter of the Trust Economy and Customer Data Privacy Customer trust and data privacy go hand-in-hand, but too many marketers don't understand what's involved in this digital handshake — nor what's at stake. A data breach can reduce a company's bottom line to shreds and tarnish its brand reputation for years. The sheer amount of personal digital data – from financial records to facial recognition – flooding corporate networks has customers ready to flee brands that lose…