customized marketing

Your ads all aim to get leads to click through to the landing page, and then the landing page has to achieve the crucial task of getting the visitor to complete the desired action. Whether it’s signing up for your email list, downloading an ebook, or registering for an upcoming event, your landing page has a specific job to do. But not every landing page is up to the task. We’ve all been on the receiving end of a landing page that’s so off-putting that we click away again immediately, but you wouldn’t like to think…

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling Matters for B2B Brand.’ Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. By doing so businesses can gain a better understanding of their marketing effectiveness and…

Former General Manager and Head of Operations at 360i to Spearhead Growth in the US, with a Focus on Editorial-Led Content Experiences for Brands Webedia, the global media, content and technology network rooted in culturally-driven content, announced the appointment of Matthew Wurst as Managing Director in the US Wurst, who previously worked at 360i as General Manager, Head of Operations, will be responsible for building Webedia’s agency model in the US to help brands reclaim ownership of their content, data and…