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customized marketing

Why Marketing Mix Modeling Matters for B2B Brands | Quantzig

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the release of a three-minute primer on ‘Why Marketing Mix Modeling Matters for B2B Brand.’ Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. Marketing mix modeling helps businesses to gauge past performance so that they can use it to improve their future MROI. By doing so businesses can gain a better understanding of their marketing effectiveness and…

Webedia Hires Matthew Wurst to Lead US Operations for Global Media, Content and Technology Network

Former General Manager and Head of Operations at 360i to Spearhead Growth in the US, with a Focus on Editorial-Led Content Experiences for Brands Webedia, the global media, content and technology network rooted in culturally-driven content, announced the appointment of Matthew Wurst as Managing Director in the US Wurst, who previously worked at 360i as General Manager, Head of Operations, will be responsible for building Webedia’s agency model in the US to help brands reclaim ownership of their content, data and…