Business Growth and Improved Operations Linked to Customer-Centric Leadership and Mature CX in Asia Pacific, Zendesk-ESG Study Reveals
New CX Maturity Scale finds companies using service and support best practices drive dramatically better success and agility in the midst of the COVID-19 pandemic
Zendesk, Inc. released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies in Asia Pacific (APAC) investing in customer experience (CX) are reaping the benefits. The study found a clear link between organisations with more mature CX capabilities and improved business success in areas such as market share, increased customer…