Cyber Weekend

Exclusive data from Rakuten Marketing has revealed the increasing impact of ‘Cyber Week’ on consumers and retailers across Australia and the Asia region. Detailed data drawn from across the Rakuten Marketing network showed a marked shift in consumer participation across Cyber Week in 2019 compared with previous years, both in growth and behavioural patterns. Despite most sales not officially beginning until Friday, this year's results show that promotions extended beyond Black Friday. Consumers began shopping early with…

Cyber Weekend has become a huge phenomenon for consumers in the UK over the past four years, with more and more people taking advantage of discounts on the busiest shopping weekend of the year. For marketers worldwide, it now marks one of the busiest times of year and many are developing various strategies in order to fully optimize sales and draw in customers with great offers in the lead up to Christmas. This year was certainly no exception and the weekend marked a period of intense activity among marketers trying to…