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Daina Middleton

Ansira Appoints Laurie MacLaren as Chief Operating Officer and Chief Financial Officer

Unique Experience and Unparalleled Leadership Make Maclaren Distinctly Qualified for This New Role Ansira Partners, Inc., one of the most advanced marketing services and technology companies in North America, announced that Laurie MacLaren has joined the company in a newly formed role of Chief Operating Officer and Chief Financial Officer, based in the Dallas office. She will report to Ansira's Chief Executive Officer Daina Middleton. MacLaren replaces Gary Weller who served as Ansira's CFO for more than 10 years.…

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave: Through-Channel Marketing Automation (TCMA)…

Interview with Daina Middleton, CEO, Ansira

"Moving from a transactional to a relational approach to marketing is having a profound effect on marketing programs." Tell us about your role and how you got here. What inspired you to be part of a data-driven marketing agency?  I feel as though all of my previous roles have provided the perfect skills and experience for my role as CEO of Ansira. I spent 16 years at Hewlett-Packard Company during its glory days. The experience I received at HP was truly invaluable. Sixteen years may seem like a long time, but I wasn’t…