DAM

The goal of every Marketing effort: To generate Marketing Qualified Leads and eventually shorten the Sales cycle. That's the power of Precision Marketing if employed properly in your current MarTech stack. Have you ever thought about directly turning your MQLs into Sales? Yes, that's now possible with Unica's all-new v12 Cloud platform that features some of the most advanced Marketing Automation and Offer Management applications. One of the best-known Marketing Automation platforms, Unica, is back with a bang. In its…

Supported by Templafy, the Aprimo connector empowers employees with direct access, real-time updates and document compliance for digital assets in Microsoft Office applications Templafy, a global leader in enterprise document content and template management technology, has announced that it has entered into a strategic partnership with digital asset management and work management software provider Aprimo to deliver the Aprimo Connector for Microsoft Office powered by Templafy. Marketing Technology News: Spiro Calls…

Every day, thousands of marketers suffer from the negative side effects of unplanned, inbound work requests... Hi , I'm finalizing a presentation for a late-stage prospect and could use your help refining the message and deck design. Can you support? BTW, my meeting is at 9 am tomorrow morning... thank you! - On a more serious note, while comparing ad-hoc work intake to a health epidemic may be a bit hyperbolic, the unfortunate reality is that these unplanned efforts become major contributors to marketing waste,…

Nuxeo, the leading cloud-native Content Services Platform, announced that it was included in Gartner’s 2018 Market Guide for Digital Asset Management. Nuxeo was one of 20 offerings included in the report. In the Market Guide, Gartner notes that “marketers named content creation and management as their top two digital priorities for 2018 in a Gartner survey of marketing decision-makers conducted at the end of 2017.” The report further states “marketing leaders report allocating 7.4% of the marketing budget to content…

Bynder Chosen For Its Easy-to-Use Interface and Usability Bynder, the global leader in digital asset management (DAM), announced that it was named a 'Strong Performer' in The Forrester Wave: Digital Asset Management for Customer Experience, Q2 2018 report by Forrester, Inc. The Forrester report states that Bynder "truly shines with its user interface and usability". Also Read: Bynder Announces Integration and Partnership with Hootsuite In the report, Forrester calls Bynder "a good choice for companies that want an…

The Move Furthers Salsify's Ongoing Commitment to Building Innovative Technology Supporting Businesses That Sell on Amazon and Across the Digital Shelf Amazon selected Salsify, the leading product experience management (PXM) platform that lets brands deliver compelling shopping experiences across every digital touchpoint, to join its newly-formed Amazon Marketplace Developer Council. Members of the Amazon Marketplace Developer Council have a unique perspective and understanding of the small- and medium-sized businesses…

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Customer Loyalty is a Critical Aspect of Marketing That Needs to be Nurtured in This Age of Marketing Noise Today, customers are way closer to their preferred brands than they were ever before, thanks to the promotions and ads targeting them. The plethora of purchase options available offline and online empowers a customer to make their choices. With more brands fighting it out for customer attention, the power of Customer Loyalty is unprecedented, in modern marketing campaigns. However, recent trends show a reversal in…

New Widen Video Portals and Video Management Support Faster Production and Higher-Quality Storytelling Widen, a leading digital asset management (DAM) software maker, has introduced an enhanced Video Management suite. The Widen Video Portal enable marketers to curate and share videos with colleagues and partners through a branded microsite optimized for online video presentation. The Video Management solution centralizes video collections, simplifies video delivery and publishing, and measures audience engagement. Read…

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software to Leading Customers Widen, a provider of digital asset management (DAM) software, is celebrating seventy years in business. Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological…

Andreas Gnutzmann Chief Technology Officer, FotoWare Digital Asset Mangement (DAM) platforms are transforming the way retail marketers align their strategy around customer experience and brand messaging. According to a recent report, it is speculated that the DAM market would growing at a CAGR of 20.5% from 2017 to 2021. To better understand the state of DAM platforms and their relation with the Content Management Systems (CMS), we spoke to the Chief Technology Officer at FotoWare, Andreas Gnutzmann.Tell us about your…

The Recognized Visionary among Content Services Platforms Expands into Asia to Increase Sales and Support in the Region Nuxeo, a leading cloud-native Content Services Platform, announced the opening of its Japan office in Tokyo. The new office in Tokyo is part of the company’s commitment to increasing its presence in Japan and the Asia-Pacific (APAC) market. At the time of this announcement, Eric Barroca, CEO of Nuxeo, said, “Legacy enterprise content management solutions simply haven’t met the demands of companies…

Cognitive Automation, Neural Intelligence, Emotional AI, Conversation Assistants, and Proximity Guides -- AI as a Technology Has Come a Long Way Since Its First Mention in a Sci-Fi Novel in the Last Century I always felt that Issac Asimov and Sigmund Freud would have made a fabulous pair as a CTO and a CMO, running a tech company in 2018. Why? Science and creativity, with a touch of human emotion, can solve all the pain points that marketers face today. Most marketing leaders would agree that AI will remain a …

Where does one begin when exploring the past four “eras” of technology? So much has changed! With digital asset management (DAM), it’s much easier to take a walk down memory lane. DAM addresses an ancient problem: If we store information outside our brains, how do we make it useful? Cave walls were an answer. Libraries were another answer. With the advent of digital expression, DAM became the most compelling way. Central Library Era It all began in 1992 when Canto Software launched Cumulus. Organizations were…

Aprimo, the global provider of marketing operations technology and digital asset management solutions, announced the full SaaS (Software as a Service) offering of its category-leading Digital Asset Management (DAM) software. The cloud-based product will bring all the benefits of SaaS-based operations to give marketers an advantage, including increased innovation, faster implementation, scalability to match business growth and a significantly lower total cost of ownership. Added benefits that the cloud provides to the…