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Damian Ryan

MarTech Market Worth $34.3 Billion a Year; 50% Of Brands Don’t Have the Tools Yet!

Global leaders and innovators throng to Dmexco to understand the digital trends of 2017. Just ahead of the event, Moore Stephens has announced the launch of a research report into the US and UK MarTech industry. The research which covered 500 marketing agencies revealed that: Brands are spending 16% of their marketing budget on marketing technology The MarTech market could be worth more than $34 billion Brands expect MarTech budgets to rise by 10% in next year 50% of brands don’t have the tools they need New…