Browsing Tag

Dan Hess

comScore Campaign Ratings Beta Goes Live to Evolve Media Measurement for the Cross-Platform Future

Release Marks First Solution in a Broader Cross-Platform Product Roadmap Aimed at Helping Media Buyers and Sellers Better Optimize Their Marketing Investment and Advertising Inventory Across Platforms comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the beta release of comScore Campaign Ratings, its new cross-platform video advertising measurement solution. In July of this year, comScore announced it would be building the beta solution in partnership with twelve of…

TechBytes with Dan Hess, Chief Product Officer, comScore

Dan Hess Chief Product Officer, comScore 55 petabytes of data every day! That's the kind of data deluge that comScore works with, day after day, to ensure their customers, largely marketers and media companies can effectively navigate through every phase of the cross-platform advertising life-cycle. Dan Hess, Chief Product Officer, comScore provides a sense of what it feels like to be working with so much data and how they intend to demystify Mobile Advertising.Tell us about your role at comScore and the team and…