Release Marks First Solution in a Broader Cross-Platform Product Roadmap Aimed at Helping Media Buyers and Sellers Better Optimize Their Marketing Investment and Advertising Inventory Across Platforms
comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced the beta release of comScore Campaign Ratings, its new cross-platform video advertising measurement solution. In July of this year, comScore announced it would be building the beta solution in partnership with twelve of the largest and most influential companies in the media and advertising space.
The new currency-grade solution provides media buyers and sellers with a trusted, unduplicated view of video ad campaign delivery across linear TV, OTT, desktop and mobile platforms and includes insights into co-viewing, person-level reach and audience demographics.
“This is an important milestone, a major step within a broader product strategy designed to help buyers and sellers accurately measure audiences no matter where they consume content,” said Dan Hess, chief product officer at comScore. “Solving the cross-platform measurement challenge requires ongoing collaboration with the best and brightest minds in the industry, and we look forward to continuing to work with our beta partners and new entrants as we iterate on the product into 2019.”
comScore plans to open the beta program to additional networks, marketers and agencies in Q4 and expects to launch comScore Campaign Ratings commercially in Q1.
“Cross-platform measurement, specifically when it comes to premium video content and advertising, is our North Star,” said Bryan Wiener, CEO at comScore. “Given our differentiated data assets in linear TV, OTT and digital, we’re well-positioned to help our customers navigate the future of measurement with a deep understanding of unduplicated audiences across platforms.”
This beta launch comes on the heels of the announcement that award-winning advertising executive Sarah Hofstetterwill join the company as President in October. Leveraging her deep understanding of the marketing landscape, Hofstetter will help continue to drive comScore as the currency for planning, transacting, and evaluating media across platforms.