data analysis

Data is the backbone that powers some of the most innovative and creative companies on the planet. The ability to harness data to create actionable insight is an essential tool that companies of all sizes need to adopt to stay ahead of the curve. Ensuring that their business strategy is backed up by insight, rather than guesswork is often the difference between success and failure in today’s fast-changing marketplace. Despite this, achieving a data-driven approach is easier said than done. Some of the world’s leading…

Data-driven decision-making just got easier. The Tableau Data Extract API connects Rapid Insight users' models to Tableau's powerful visualization tools. Rapid Insight Inc. and Tableau Software, whose technology partnership enables a simple means of integrating predictive modeling and data visualization, are excited to share some of the positive results that their customers have achieved. Taking advantage of the Tableau Data Extract API has made it easy to incorporate Rapid Insight models into the Tableau visualization…

Could you tell us about your interaction with smart technologies like AI, IT, and Computing platforms? I have over 20 years of experience working with large scale enterprises and high-volume computing systems including AI, Data Analysis, Cloud Computing, and Cybersecurity. Prior to prooV, I Co-founded three startups in the domains of Big Data crash prevention, user engagement algorithms, and performance monitoring. How did you start in this space? What galvanized you to start at prooV? I started out as a Data Scientist…

Media targeting is a complex art form. Similar to a bartender with limited mixology skills and experience – whose creation does not quite satisfy the palate – it can be difficult for Marketing and Advertising experts to refine the messaging accuracy and consistency needed to reach consumers and drive the highest possible return on ad spend. For this reason, marketers need to ensure their data teams not only have the proper data “ingredients” but also the tools and talent necessary to identify and separate relevant,…

As E-Commerce Expands Globally, Geographic Overlap Will Become Increasingly Important for the Companies In the nearly $4.0 trillion global e-commerce market, East and West is largely divided by the presence of Alibaba and Amazon – with the former dominating the Asia/Pacific region due to its stronghold in China and the latter leading in more affluent areas such as the US and the EU. Currently, geographic overlap between the two is minimal. In fact, Amazon recently announced it is closing its online store in China to focus…

'We Were Doing Data Science Long Before They Came up with a Name for It.' - Dr. Ian L. Cesa, Founder and President, Horizon Consumer Science Horizon Consumer Science has got market research down to a science. For 25 years, Horizon has been focused on what most of the market research industry has not – getting the right answers to the important questions their clients have. From an office in downtown Los Angeles with a staff of one when he founded the company in 1994, Dr. Ian L. Cesa has grown Horizon into a…

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

COPC Inc., a global consulting firm that helps companies improve operations to transform the customer experience, announces its 2019 management training program for call center and customer experience (CX) operations. This year’s calendar features 91 public classes in 18 countries, 29 cities and five languages. Private training is also available by request. “This year, we continue our global reach with our public training, especially in the Asia Pacific region, along with a renewed focus on private training. Working with…

Tal Mor CTO, Tremor Video DSP Most marketing teams are relying on Data Management Platforms that are capable of providing actionable insights on mobile-connected audiences at a real time. CTOs are playing a much larger role in ensuring the platforms deliver as promised to the global marketing teams. Tremor Video DSP just announced the appointment of Tal Mor as their Chief Technology Officer. Tal spoke about his role as the CTO of Taptica, which acquired Tremor Video DSP last year, and on Mobile Marketing and Mobile…

"Too many marketers continue to hang on to the more traditional elements of marketing while ignoring those that could help improve consumer engagement and brand visibility."Tell us about your role at GumGum and how you got here. What’s the most fascinating aspect of being a part of GumGum? I joined GumGum three years ago and became Chief Marketing Officer a year later. I am responsible for Brand Management, Integrated Marketing Programs and Corporate Communications. Our company teaches machines how to see things the way…

Traditional performance marketing involves sharing the responsibility for lead generation with companies outside your organization (e.g. distributors, resellers, agents, and alliances). This creates an element of risk because you’re putting your brand reputation in the hands of others, and sharing consumer data with companies and people you have no direct control over. Also Read: Data 101 to Set Your Data-Driven Marketing Ablaze Technology and Data Over the last decade, advances in data management technology have driven…

Babel BOX Allows Organizations to Securely Fuse Sensitive Data Holdings with Publicly Available Information to Generate Actionable Intelligence Babel Street, an advanced multi-lingual search and analytics software company, launched Babel BOX™ (Blended Onsite eXploitation). Babel BOX is a data synthesis engine that is deployed on a classified or private network to support sensitive data analysis. With Babel BOX, organizations can leverage Babel Street's sophisticated linguistic algorithms and advanced analytics to explore…

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage…

San-Francisco, CA-based company startup AppDynamics finally commenced its Initial Public Offering (IPO) process. The application performance monitoring and management solutions company filed the mandatory S-1 form with the Securities and Exchange Commission (SEC) last week. AppDynamics, which provides real-time business and application performance management technology to Salesforce and IBM, is aiming to raise $100 million through US IPO. As per the S-1 filing guidelines, AppDynamics will be listed on NASDAQ under the…