Browsing Tag

data analysis

Video is The Future of Content Marketing

In a chat with MarTech Series, Nuxeo's Uri Kogan Predicts that AI Is Going to Be Critical in Creating the Millions of Variants That a Global Content Strategy Demands In 2018,  what would failure sound like? Running a marketing strategy in 2018 without the mention of video campaigns!  Video now plays a central role in marketing outreach and campaign efforts across customer journeys. According to Hubspot, 54% of online customers prefer to see videos from their chosen brands in comparison to emails and social media-based…

Voxpopme Integrates Affectiva’s Emotion AI to Enhance Video Research Analytics

Video survey specialist Voxpopme has announced its partnership with Affectiva, the leading emotion measurement technology company. Marketers can now extract key insights from their research campaigns using video snippets with enhanced emotional analytics. Affectiva’s Emotion AI software will now be available with Voxpopme video insight platform. It will enable marketers to meticulously analyze facial expressions within videos, converting it into powerful emotion data. Users of Voxpopme’s video insight platform can leverage…

AppDynamics IPO Officially Confirmed, Aims Raising $100 Million

San-Francisco, CA-based company startup AppDynamics finally commenced its Initial Public Offering (IPO) process. The application performance monitoring and management solutions company filed the mandatory S-1 form with the Securities and Exchange Commission (SEC) last week. AppDynamics, which provides real-time business and application performance management technology to Salesforce and IBM, is aiming to raise $100 million through US IPO. As per the S-1 filing guidelines, AppDynamics will be listed on NASDAQ under the…