data and analytics

New score will help publishers gain transparency into the suitability of their inventory for specific advertisers – powering optimization opportunities and yield. DoubleVerify, a leading software platform for digital media measurement,…
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Funding will support ongoing efforts to expedite the customer onboarding process, further simplify user experience, and democratize access to the Metabase Cloud platform Metabase, the leading open source platform for sharing data and…
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Report shares results of nationwide study of 400 senior marketing leaders 3Q Digital, the disruptive growth marketing agency that transforms brands into market leaders, announced the release of its 2021 Growth Marketing Report. This…
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DV will provide sophisticated in-app fraud protection to combat invalid traffic across MoPub’s exchange, supporting quality and performance for mobile publishers and advertisers DoubleVerify , a leading software platform for digital media…
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New CTV scheme siphons $6M per month from unprotected advertisers and publishers DoubleVerify , a leading software platform for digital media measurement, data and analytics, has identified a new Connected TV (CTV) advertising fraud…
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Dun & Bradstreet Holdings, Inc. , a leading global provider of business decisioning data and analytics, announced the appointment of Ellen R. Alemany to the company’s Board of Directors, effective immediately. Alemany’s appointment…
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Audience Town, the advertising platform for real estate, moving and home, announced that the company has hired James Beveridge as Vice President of Data. In his new role, which he assumes after leading development of News Corp’s News IQ…
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President & COO of Music Licensing Company, SESAC, Inc. brings extensive public company, media and financial experience to DV’s Board DoubleVerify , a leading software platform for digital media measurement, data and analytics, today…
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MediaCom announced today that it had hired two senior executives to join its U.S. leadership team. The appointments are effective immediately. Liza Davidian has been named EVP of Investment & Activation, and Yorlene Goff has been…
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Enterprises across the ASEAN are reshuffling their ICT priorities in 2020 to urgently address the COVID-19 impact. Against this backdrop, cloud, networking, mobility, communications and security have been shortlisted for the top five…
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Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile…
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DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and…
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Dun and Bradstreet, a leading global provider of business decisioning data and analytics, has appointed Rajat Somany as Leader, International Product Strategy & Development. Rajat will lead the product strategy and development for Dun…
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Edison Partners, the leading growth equity firm, announced the sale of Jornaya to Verisk, a leading data and analytics company. Philadelphia-based Jornaya is a leading behavioral data intelligence company that provides insights and…
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DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating…
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DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites DoubleVerify ("DV"), a leading software platform for digital media measurement, data and…
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Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent…
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Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for…
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Discovery Data, the market leader with superior data and analytics on firms and people in the financial services and insurance industries, announced that the company has released a new service called Lead Enrichment. Born out of an…
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Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter…
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