data and analytics

Creators and Brands that Utilize the Audioboom platform Can Now Leverage Veritonic’s Industry-Leading Audio Attribution and Brand Lift Technology for Audio Measurement Veritonic, the industry’s comprehensive audio analytics and research…
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Social influencers are increasingly impacting audience purchasing behaviours. To better understand how brands can maximise their advertising strategies through social media, Nielsen has released new insights across Asia based on a study…
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Innovative Data and Analytics Leader to Further Strengthen Product Development AtScale, the leading provider of semantic layer solutions for modern business intelligence and data science teams, announced Elif Tutuk as the new VP of…
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New identity and campaign helps introduce the brand and its unique approach to privacy, inclusion and accessibility While data and analytics sometimes have a cold reputation, used in the right way, they can also…
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Brand safety violations also decreased for the 2nd year in a row DoubleVerify , a leading software platform for digital media measurement, data and analytics, released its 2022 Global Insights Report, analyzing media quality and…
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Podcast audiences grew by 40% in three years; brands can amplify reach by tapping into listener and genre-specific insights using Nielsen data Nielsen, a global leader in audience measurement, data and analytics, released the third…
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Samba TV’s Q1 State of Viewership report, analyzing 24 billion hours of linear and streaming, demonstrates challenges of fragmentation and audience de-duplication Samba TV, the leading provider of omniscreen data and analytics, announced…
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DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced it is the first to earn…
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20-year industry veteran to lead product and publisher strategy for the media measurement leader DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced the appointment of…
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Inaugural report identifies video streaming consumption at an 18% increase from last year in all available video content Nielsen (NYSE: NLSN), a global leader in audience measurement, data and analytics, released its inaugural State of…
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Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server. The two…
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MicroGrid Inc. learned by combining from some of the best of the breeds and don't want to re-invent the wheel. They strongly believe in co-collaboration/innovation and investments. They want end-users to be center and put themselves…
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The Kraft Heinz Company (Nasdaq: KHC) ("Kraft Heinz") and Google today announced a new, multi-year strategic partnership to strengthen Kraft Heinz's hyper-focus on understanding its consumers and offering them the products, experiences, and…
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Location Data and Analytics Firm Offers Expanded Human Mobility Data Unacast, a global location data and analytics firm, today announced the expansion of its solution to include aggregated data sets for international markets in 80+…
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New Harris Poll/Sisense Study Titled “The Business Intelligence Landscape” Outlines the Value of Analytics, Making Connection to the Bottom Line, but Notes Current Barriers to Success Sisense, the leading AI-driven platform for infusing…
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Nine in ten global organizations struggle with data despite increased focus during Pandemic Quantexa, the global data and analytics software company pioneering Contextual Decision Intelligence (CDI), revealed the first ever Data in Context…
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Tremor International integrates the most advanced brand safety, suitability, and fraud solution available in the market to support advertiser campaign performance across devices, including CTV DoubleVerify, a leading…
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New offering utilizes DV’s Semantic Science engine to create highly contextually relevant targeting categories DoubleVerify, a leading software platform for digital media measurement, data and analytics, today announced the launch of…
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Introduces Innovation Partnership with Bonifii as a first adopter of new solution Equifax today announced the launch of its new Digital Identity as a Service capability as well as an Innovation Partnership with Bonifii as a first adopter…
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Perez, CFO of American Express’ Global Commercial Services segment, and Wagner, former GoDaddy CEO, bring extensive Internet, operating and financial expertise DoubleVerify, a leading software platform for digital media measurement, data…
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