data and analytics

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Mandel Communications, one of the world's leading providers of communication skills training for professionals, has four tips for business managers, sales teams and technical or analytical professionals to help them deliver powerful data-backed presentations when presenting data and analytics. When it comes to presenting in front of high-level decision-makers within an organization, data, analytics, and objective insights are king. The problem is that communicating this information is challenging. Mandel…

State-of-the-Art Work-Life Audiences provides unprecedented customer insights and expanded data points across accounts and devices Acxiom, the data and technology foundation for the world’s best marketers, and Dun & Bradstreet (D&B), the global leader in commercial data and analytics, announced Work-Life Audiences, an innovative, omnichannel solution that addresses marketers’ desire to reach and engage people in more personalized ways. Unveiled at Advertising Week New York, this innovative offering provides…

Dentsu Aegis Network has acquired a majority stake in India-based Ugam, a leading next-generation data and analytics company serving both business-to-business and business-to-consumer enterprises. Ugam will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency and part of Dentsu Aegis Network. With more than 1,800 employees in India, the United States, and Australia, Ugam represents one of the largest transactions in Merkle’s history. Ugam’s comprehensive set of solutions are highly…

BCW (Burson Cohn & Wolfe), a leading global communications agency, announced that Johanna Skilling has joined the firm as Executive Vice President, Strategy and Planning, based in New York, and Jeffrey Cutler has joined as Executive Vice President, Analytics and Performance Media, based in Washington, D.C. Their hires underscore BCW’s commitment to helping clients solve tough business challenges through creative ideas informed by data and powered by technology. “Johanna and Jeffrey are both world-class talents who are…

London-based startup MeasureMatch, the enterprise professional services marketplace platform, has released its latest state-of-the-art offering for clients. Designed to provide unparalleled and exceptionally relevant access to highly skilled software systems, data and analytics service providers to companies in an instant, this intuitive, algorithmic-driven functionality references multiple third and first party data sets to recommend independent professionals for marketing, commerce, analytics and related enterprise…