data and analytics

Audience Town, the advertising platform for real estate, moving and home, announced that the company has hired James Beveridge as Vice President of Data. In his new role, which he assumes after leading development of News Corp’s News IQ platform, Beveridge will further develop the analytics, data and Machine Learning operations that underpin Audience Town’s core service of connecting brands and advertisers with consumers in various stages of the moving process. Marketing Technology News: Alliance Develops Shared…

President & COO of Music Licensing Company, SESAC, Inc. brings extensive public company, media and financial experience to DV’s Board DoubleVerify , a leading software platform for digital media measurement, data and analytics, today announced the appointment of Kelli Turner as a member of its Board of Directors. She will serve on the company’s Audit Committee. Marketing Technology News: Comscore Elevates Veteran Data Scientist Dr. Michael Vinson To Chief Research Officer Turner is currently the President and Chief…

MediaCom announced today that it had hired two senior executives to join its U.S. leadership team. The appointments are effective immediately. Liza Davidian has been named EVP of Investment & Activation, and Yorlene Goff has been named Executive Director, People. They will both join the executive committee and report to Sasha Savic, U.S. CEO of MediaCom. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy Liza Davidian will lead the full…

Enterprises across the ASEAN are reshuffling their ICT priorities in 2020 to urgently address the COVID-19 impact. Against this backdrop, cloud, networking, mobility, communications and security have been shortlisted for the top five predictions based on their market potential and impact in ASEAN by GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘2021 ASEAN ICT Predictions’, reveals the five top trends that are expected to happen in each technology domain this year: (i) public cloud will…

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from FayeBSG (Customer Experience Management), MediaFirst (Entertainment), Mintegral (Mobile Advertising), Deliveroo (E-Commerce and Mobile Commerce), to DoubleVerify (Native & Programmatic Advertising). FayeBSG Releases Zendesk Integration with monday.com Faye Business Systems Group, a leading global technology company and Master Zendesk Partner announced the availability of their…

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

Dun and Bradstreet, a leading global provider of business decisioning data and analytics, has appointed Rajat Somany as Leader, International Product Strategy & Development. Rajat will lead the product strategy and development for Dun & Bradstreet’s international business, reporting to Neeraj Sahai, President - International. Marketing Technology News: Sage and Brightpearl Announce Partnership Following Dun & Bradstreet’s recent definitive agreement to acquire Bisnode, the Company’s international footprint is…

Edison Partners, the leading growth equity firm, announced the sale of Jornaya to Verisk, a leading data and analytics company. Philadelphia-based Jornaya is a leading behavioral data intelligence company that provides insights and analytics to marketers in banking, insurance, mortgage, real estate, higher education and automotive. Jersey City, N.J.-based Verisk is a leading data analytics provider serving customers in insurance, energy and specialized markets, and financial services industries. Marketing Technology News: …

DV’s integrated third-party measurement offers advertisers increased transparency across their media buys DoubleVerify(“DV”), a leading software platform for digital media measurement, data and analytics, announced that the Media Rating Council (MRC) has extended DV’s accreditations to include DV’s impression and viewability measurement (as defined by MRC’s viewability standard) and reporting for display and video ads on Facebook and Instagram. This marks the first time a third-party solution has been accredited by the MRC…

DV Publisher Suite provides a centralized platform to manage revenue, inventory quality, campaign delivery and yield for top apps and websites DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape…

Early adopters realise 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent in the UK, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies in the market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy.…

Joint Customers to Benefit from Advanced Serverless Capabilities and Enhanced Governance for Trusted Data and Analytics Informatica, the enterprise cloud data management leader, announced a new Governed Data Lake Management Solution for Amazon Web Services (AWS) allowing joint customers to govern, secure and scale a data lake on Amazon S3. Launched today at AWS re:Invent, the new capabilities include intelligent data cataloging, data policy management and enforcement, data protection and privacy controls, and cloud-native…

Discovery Data, the market leader with superior data and analytics on firms and people in the financial services and insurance industries, announced that the company has released a new service called Lead Enrichment. Born out of an increasing need to align an organization's marketing efforts with its sales team's ability to capitalize on interest generated, Lead Enrichment offers real-time data updates for all inbound marketing leads to equip sales for more informed sales conversations and help marketing capture more ROI.…

Partnership sees Adverity extending its reach in providing seamless data integration to brands, agencies and marketers Adverity, a leading force in marketing data intelligence, announced its partnership with Twitter as part of the Twitter Official Partner Program. The program helps brands get more out of Twitter by suggesting partners with enterprise tools and expertise to help create and manage high-quality ads with advanced features and capabilities. Twitter Partners are vetted and selected based on the provision of…

App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group. Gen Z is quickly becoming one of the world's most powerful consumer segments - as one of the youngest generations, Gen Z amounts to a third of the world's population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone,…

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). Through this collaboration, Merkle can help enterprises accelerate data transformation using AWS, reinforcing its commitment to helping brands deliver the total customer experience. This relationship will serve clients undergoing data modernization by providing an end-to-end accelerated cloud transformation solution. The move…

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion lists, advertisers and brands can align inventory and brand suitability requirements by targeting or avoiding specific…

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, through its subsidiary Dun & Bradstreet Holdings BV, announced that it has entered into a definitive agreement to purchase the outstanding shares of Bisnode Business Information Group AB ("Bisnode"), a leading European data and analytics firm and long-standing member of the Dun & Bradstreet Worldwide Network. The estimated purchase price upon closing is 7.2B SEK or approximately $818 million USD. The transaction…

ALTERYX FOR GOOD INITIATIVE HELPING WORKFORCE IMPACTED BY COVID-19 GAINS TRACTION AS EMPLOYER DEMAND FOR DATA SKILLS GROWS Alteryx, Inc., a leader in analytic process automation (APA™), revealed the impact of the first four months of its Advancing Data and Analytics Potential Together (ADAPT) program, which grants free data science and analytics training to thousands who are experiencing unemployment due to COVID-19. According to the 2020 Workplace Learning Report from LinkedIn, analytical and data-centered skills are the…

GTB, a global, industry-leading marketing, and communications agency announced that Marc Sanford has been named global chief data science officer, overseeing a data and analytics team that spans 6 continents and over 50 offices worldwide. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy Sanford brings 20 years of data, analytics, and technology experience to the role. Prior to this appointment, Sanford was SVP of consumer insights and analytics at…