Browsing Tag

data and analytics

App Annie Releases New Gen Z Report With Insights on Winning Over the Mobile Generation

App Annie, the leading mobile data and analytics company, released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group. Gen Z is quickly becoming one of the world's most powerful consumer segments - as one of the youngest generations, Gen Z amounts to a third of the world's population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone,…

Merkle Enters into Strategic Collaboration Agreement with AWS to Help Brands Deliver the Total Customer Experience

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, announced that it has signed a Strategic Collaboration Agreement (SCA) with Amazon Web Services (AWS). Through this collaboration, Merkle can help enterprises accelerate data transformation using AWS, reinforcing its commitment to helping brands deliver the total customer experience. This relationship will serve clients undergoing data modernization by providing an end-to-end accelerated cloud transformation solution. The move…

DoubleVerify Brings Increased Transparency to Connected Television

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion lists, advertisers and brands can align inventory and brand suitability requirements by targeting or avoiding specific…

Dun & Bradstreet Enters Into Agreement to Acquire Bisnode

Dun & Bradstreet Holdings, Inc., a leading global provider of business decisioning data and analytics, through its subsidiary Dun & Bradstreet Holdings BV, announced that it has entered into a definitive agreement to purchase the outstanding shares of Bisnode Business Information Group AB ("Bisnode"), a leading European data and analytics firm and long-standing member of the Dun & Bradstreet Worldwide Network. The estimated purchase price upon closing is 7.2B SEK or approximately $818 million USD. The transaction…

ADAPT Upskilling Program Exceeds 10,000 Participants, Empowers Next Generation of Global Data Workers

ALTERYX FOR GOOD INITIATIVE HELPING WORKFORCE IMPACTED BY COVID-19 GAINS TRACTION AS EMPLOYER DEMAND FOR DATA SKILLS GROWS Alteryx, Inc., a leader in analytic process automation (APA™), revealed the impact of the first four months of its Advancing Data and Analytics Potential Together (ADAPT) program, which grants free data science and analytics training to thousands who are experiencing unemployment due to COVID-19. According to the 2020 Workplace Learning Report from LinkedIn, analytical and data-centered skills are the…

GTB Appoints Marc Sanford as New Global Data Science Chief

GTB, a global, industry-leading marketing, and communications agency announced that Marc Sanford has been named global chief data science officer, overseeing a data and analytics team that spans 6 continents and over 50 offices worldwide. Marketing Technology News: Mastercard Launches Frictionless Retail Technology Solutions to Enable Touchless Economy Sanford brings 20 years of data, analytics, and technology experience to the role. Prior to this appointment, Sanford was SVP of consumer insights and analytics at…

DoubleVerify Announces Publisher Division Focused on Yield Products

DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, announced the launch of a new division to support digital publishers. The unit will spearhead DV’s direct relationship development with the publisher community and will lead product innovation efforts to help publishers maximize revenue yield from their high-value inventory and reduce friction with buyers. “This division allows us to work even more closely with publishers to better understand their challenges,” said Matt…

Ongoing COVID-19 Research Captures Real-Time Consumer Confusion Amid State Reopenings and Pullbacks

As the summer rolls on and the typical back-to-school season is disrupted by skyrocketing COVID-19 case numbers, consumers are pulling back from even basic shopping trips to grocery stores and pharmacies, as they return to high levels of concern and anxiety around engaging with society and businesses. According to just-released data from consumer intelligence firm Resonate, the leading provider of AI-driven consumer data and analytics, consumers who indicated a month ago that they were ready to begin resuming certain…

MongoDB Appoints Rishi Dave As Chief Marketing Officer

MongoDB, Inc., the leading, modern general-purpose database platform, announced the appointment of Rishi Dave as Chief Marketing Officer. Dave will oversee the marketing organization including marketing operations, corporate communications, demand generation & field marketing, growth marketing and content marketing, and will join executive leadership team. Marketing Technology News: TransUnion Expands People-Based Marketing Capabilities with Acquisition of Signal A veteran technology marketing executive with more…

ibi and ASG Integrate Data Management and Data Intelligence to Fuel Data-Driven Business Decisions

Information Builders, Inc. (ibi), a leading end-to-end data and analytics company, and ASG Technologies, a leading provider of solutions for the information-powered enterprise, today announced a partnership aimed at providing the highest levels of confidence in data to meet regulatory requirements and support informed business decisions. To empower organizations to achieve their governance and business intelligence (BI) goals, ibi and ASG are integrating ibi’s data and analytics products with ASG’s Data Intelligence…

FedEx and Microsoft Join Forces to Transform Commerce

FedEx Corp. and Microsoft Corp. on Monday announced a new multiyear collaboration to help transform commerce by combining the global digital and logistics network of FedEx with the power of Microsoft's intelligent cloud. Together, FedEx and Microsoft aim to create opportunities for their customers through multiple joint offerings powered by Azure and Dynamics 365 that will use data and analytics solutions to reinvent the most critical aspects of the commerce experience and enable businesses to better compete in today's…

Why an Open Source CMS Can Be the Best Option for Your Enterprise

We’ve finally reached a turning point: open-source can now be viewed as a pure advantage. In fact, open-source has evolved over the past few decades to become a crucial part of the IT landscape. Red Hat’s annual State of Enterprise Open Source report, which surveyed 950 global IT leaders, states that an increasing number of enterprises are using open source. Sixty-nine percent of the survey's respondents indicated that usage of enterprise open source is either important or very important for their organizations,…

Online Channel May Not Be the Saviour Clothing Retailers Hoped For, Says GlobalData

Since the UK Government enforced stores to close for the foreseeable future, many non-food retailers hoped that customers would divert spend onto their online channels. However, last week, Next - the UK’s third largest clothing retailer - announced that it was prioritising the safety of its employees by closing its distribution centre. As a result, many retailers may now feel pressured into shutting their own e-commerce operations bringing potential sales from this channel crashing down to zero, according to GlobalData, a…

Esports Media Rights Could Surge Due to Coronavirus, Says GlobalData

The coronavirus (COVID-19) outbreak has had a significant impact on esports, one of the fastest-growing areas of the gaming sector. Dozens of esports tournaments have been cancelled, with many more postponed indefinitely, and events scheduled to be held in stadiums are being moved online to mitigate the spread of the disease, says GlobalData, a leading data and analytics company. Rupantar Guha, Senior Analyst of Thematic Research at GlobalData, comments: “With the industry’s shift to online formats, brands are expected to…

Bringing the Heat: How Independents Compete With Legacy Agencies Through Data and Analytics

In today’s highly segmented and overly saturated market, creativity and innovation are critical in driving success for brands, and the advertising experts that help guide their efforts can ultimately make or break the bottom line. This kind of expertise has been especially important when it comes to collecting, understanding, and actioning against the exorbitant amount of consumer data available, which continues to overwhelm many marketers lacking the right tools. Holding and big-name agencies and consulting firms at one…

Dun & Bradstreet Completes The Purchase Of coAction.com Assets To Create An End-To-End Receivables Management Platform

Acquisition expands Dun & Bradstreet's portfolio of finance solutions, helping clients automate credit-to-cash processes and drive improved organizational efficiencies Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced that it purchased the assets of coAction.com LLC, a provider of revenue cycle management software. The acquisition positions Dun & Bradstreet to provide a complete credit-to-cash solution and underscores its efforts to identify new areas in which…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Dun & Bradstreet Appoints Gary Kotovets As Chief Data Officer

A Data Industry Veteran, Kotovets Will Identify New Ways to Leverage Dun & Bradstreet's Trusted Global Business Data to Help Organizations Gain a Competitive Edge Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the appointment of Gary Kotovets as its Chief Data Officer. As Chief Data Officer Kotovets will lead the Firm's comprehensive data strategy globally, including how the data collected through Dun & Bradstreet's Data Cloud can be best utilized for new…

Leading Technology Trends in Virtual Reality, Revealed by GlobalData

Virtual reality (VR) technology has evolved significantly over the past five years, with improvements on both the hardware and software side, according to GlobalData, a leading data and analytics company. The company’s latest report, ‘Virtual Reality – Thematic Research’, details how VR companies are increasingly using artificial intelligence (AI) and cloud technologies to develop stronger ecosystems. Listed below are the leading virtual reality technology trends, as identified by GlobalData. Custom silicon The…

Mandel Provides Four Tips for Presenting Data and Analytics: How to Deliver a Powerful Data-Backed Presentation

Mandel Communications, one of the world's leading providers of communication skills training for professionals, has four tips for business managers, sales teams and technical or analytical professionals to help them deliver powerful data-backed presentations when presenting data and analytics. When it comes to presenting in front of high-level decision-makers within an organization, data, analytics, and objective insights are king. The problem is that communicating this information is challenging. Mandel…