Browsing Tag

data breaches

Ad Threat Attacks Are Evolving: How Your Strategy Needs to Shift

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 percent in 2018. The bad news: More than 60 percent of holiday ad threat attacks were far more malicious exploits. Now more than ever, publishers and advertisers must remain vigilant to combat online security threats that…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

The Next Level of Permission Marketing: Zero Party Data

Ten years ago, Seth Godin’s book “Permission Marketing” changed the way we think about developing relationships with our customers. Today, the noisy atmosphere and constant concerns of data privacy call again for a new paradigm, a new way where marketers and consumers work together to craft better Marketing and Communication experiences. The idea that is ushering in this new change is Zero Party Data, the newly named data source that refers to consumers telling brands how and when they want to be communicated with. Zero…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Digital Identity Platform Bloom Reaches 1 Million Users

Bloom, a leader in digital identity solutions, is excited to announce that the Bloom mobile app has surpassed 1 million downloads on the App Store and Google Play. This marks a major milestone in its push to build a global, secure identity ecosystem that gives consumers back control of their data. Decentralized identity is the foundation on which Bloom is building a fair, inclusive, and secure credit scoring system. In the modern environment of data breaches, privacy issues, and surveillance concerns, it’s vital to have a…

Financial Institutions on the Hook for Data Breaches This Holiday Shopping Season

American Consumers Will Hold Financial Institutions Accountable for Compromised Data Regardless of Who’s at Fault; Banks Stand to Lose Nearly Half of Customer Base, According to New Study from Terbium Labs Fears of data loss, identity theft and fraud are leaving American consumers on edge this holiday season, and they’re prepared to hold their financial institution responsible for the damages. This is according to “How Fraud Stole Christmas”, a new study released today by leading digital risk protection company Terbium…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

The Rise of Zero Trust Security: How Machine Learning Is Making an Impact

For many organizations, Cloud Computing and the use of Cloud applications is the new norm. Employees are accessing their email and files while on the road—using both personal and business devices—because the Cloud makes data available from anywhere there is an internet connection. At the same time, organizations are falling victim to high-profile data breaches, exposing employee and customer personally identifiable information (PII) and payment card industry (PCI) data. This data is now being used by hackers in account…

Data Breaches Cost U.S. Enterprises $654 Billion in 2018

Despite worldwide investments in information security products and services, cybercriminals exposed 2.8 billion consumer data records in 2018, costing more than $654 billion to U.S. corporations, according to ForgeRock’s 2019 U.S. Consumer Data Breach Report. Personally identifiable information (PII) accounted for 97% of the pilfered data including names, Social Security numbers, dates of birth and more. This highlights the fact that companies continue to struggle with the realities of the threat landscape, even though…

IBM Study Shows Data Breach Costs on the Rise; Financial Impact Felt for Years

Breaches Pose Growing Risk for Small Businesses, Costing up to 5% of Annual Revenue IBM Security announced the results of its annual study examining the financial impact of data breaches on organizations. According to the report, the cost of a data breach has risen 12% over the past 5 years and now costs $3.92 million on average. These rising expenses are representative of the multiyear financial impact of breaches, increased regulation and the complex process of resolving criminal attacks.2 The financial consequences…