Browsing Tag

data-driven content

Shutterstock Launches New Creative Arm – Shutterstock Studios

The new end-to-end custom creative offering provides data-driven content strategies and full-scale production services to help localize and amplify brand storytelling Shutterstock, Inc. announced the official launch of the highly anticipated Shutterstock Studios along with the hire of their new Head of Global Production, Aiden Darné. This new creative division extends Shutterstock's offering by providing custom, high-quality content matched with production tools and services at scale. Shutterstock Studios delivers…

How to Get the Attention Economy to Really Notice You

When you ponder what moves the digital landscape and all its players, typically the following comes to mind: who’s spending what and where, how to invest in different buckets - from TV to digital, where your money is actually going, and budgets (namely, who is willing to spend the most). But what lies behind the dollar signs? The answer: an entirely different currency that the industry is truly busy chasing, and one that in today’s economy is even more scarce than cash - the human attention span. Scientific Seduction In…