Engine Group to Be Rebranded as Engine to Deliver Data-Driven Marketing Solutions for Brands, Agencies & Publishers
Marketing solutions company Engine Group announced that the company in the US has evolved its business model to be built around integrated, data-driven marketing solutions, The company’s new structure brings its North American business units – ORC International, Deep Focus and Engine Media – under one brand as Engine.
At the core of new Engine is its proprietary data platform, Engine Connect. The platform combines client data with Engine’s own proprietary data, including behavioral data from their programmatic media…