Data-Driven

SocialCode announced it is splitting into two separate companies to scale more quickly, capitalize on key opportunities and solve for brands’ biggest challenges, present and future. SocialCode’s agency business will continue as a leading digital marketing agency and provide cross-channel media, creative, and analytics services. The company will employ its industry-leading data-driven approach and technology to drive exceptional performance and insights for clients across social, programmatic, video, audio and…

https://youtu.be/oZEiM61WEW0 Ignite Visibility, top-rated digital marketing and advertising agency, is pleased to announce the release of the COVID-19 Marketing Survival Guide: How to Weather the Storm with Digital Marketing. This data driven study shows how the Coronavirus has changed the web. Marketing Technology News: Cohesity Appoints Mike Houghton as Vice President of Americas Channels “During these unprecedented times, brands need to brace themselves for the impact crises like COVID-19 will have on their businesses…

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series. Today, I want to address the other end – the review and approval process – because even brilliant creative can’t drive leads and awareness if it’s stuck…

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve credit for a conversion. Sounds relatively straightforward, right? Google Ads defaults to an attribution model called last-click. This model gives all…

Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company that obsesses about helping its customers grow, announced a $150 million investment from global growth equity firm Summit Partners. The funding will be used to hire hundreds of engineers, build the corporate development team and expand in other areas, predominantly in the company’s Boston headquarters. Klaviyo announced closing a $150 Million investment from Summit Partners focused on…

Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners   InfluencerDB, a global influencer marketing software with clients including Mercedes Benz, Lufthansa, Loreal and more, announced the addition of a new feature aptly called the Campaigns feature. The Campaigns feature allows brands to manage and analyze their influencer marketing campaigns from beginning to end within the software, providing an overview of all active and completed campaigns. The…

transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization as one of its data-driven communication services that combine “DataRobot,” a cutting-edge AI which automates the machine learning process, and “transcosmos decode (DECode),” transcosmos proprietary data management platform (DMP) in March 2019. transcosmos aims to implement this service to more than 20 companies by the end of FY 2019. Initiatives toward the “Democratization of AI”…

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

Frost & Sullivan’s Report Shows How Scandit Brings the Online Shopping Experience to Brick-And-Mortar Retail Scandit, the leading enterprise technology platform for mobile computer vision, barcode scanning, and augmented reality, announced that it is the recipient of Frost & Sullivan’s 2018 European Technology Innovation Award for bridging the gap between online and offline retail. Each year, Frost & Sullivan presents this award to an innovative company that has developed a product that is gaining rapid…

The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services leader, announced the latest innovation offered within its Customer Intelligence Platform: predictive analysis on ad creative. This industry-first capability further empowers marketers with data-driven decisions, allowing them to define the success of a campaign before results are gathered. This new capability leverages artificial intelligence and deep learning…

Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success Data plays a vital role in marketing today — from audience intelligence and targeting to campaign optimization and personalization to drive customer growth and retention. Marketing organizations at all levels of data maturity are investing to improve their ability to quickly and automatically collect, analyze, and act on available data. Today there are a plethora of different MarTech solutions available to marketers to test and optimize millions of…

The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, the world’s leading enterprise content marketing platform provider, announced the addition of Idea Lab. Idea Lab’s launch shows the silos between ideation and execution can be overcome, thus enhancing the process of content creation with social and search trend data. Idea Lab will assist marketing teams to identify the topics that resonate with audiences, have a high ranking in…