Marketing is living in a new age of content. We have more channels and formats to fill than ever before. …
Why Attribution Will Change the Way You Look at PPC
When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the …
Klaviyo Closes $150 Million Investment from Summit Partners to Help Businesses Grow Faster Through Owned Marketing
Market Leader Announces First Major Equity Transaction and Plans to Build a Technology Powerhouse in Boston Klaviyo, the SaaS company …
InfluencerDB Releases Highly Requested Campaigns Feature
Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners InfluencerDB, …
transcosmos Releases AI-Based Ad Operations Service for Retargeting Optimization
transcosmos inc. is delighted to announce that the company release its new ad operations service using AI for retargeting optimization …
PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments
PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, …
Scandit Awarded by Frost & Sullivan for Innovation in Retail Technology with Mobile Computer Vision
Frost & Sullivan’s Report Shows How Scandit Brings the Online Shopping Experience to Brick-And-Mortar Retail Scandit, the leading enterprise technology …
IgnitionOne Introduces Industry-First Creative Capabilities for the Market-Leading Customer Intelligence Platform
The Latest Addition to the Customer Intelligence Platform Increases Campaign Effectiveness for Marketers IgnitionOne, a global marketing technology and services …
5 Keys to Building a Data-Driven Culture and Marketing Organization
Why Developing a ‘Sherlock’ Mindset Is Vital to Marketing Success Data plays a vital role in marketing today — from …
NewsCred Launches Idea Lab to Assist Marketers with Content Ideation and Planning
The NewsCred Expansion Combines SEO, Social Trend, Rank Tracking and Voice Data to Better Optimize Content Search for Marketers NewsCred, …