Data-Driven

AccessibilityChecker.org, a leading web accessibility knowledge center, has published the results of a study that explores the relationship between web accessibility and search engine optimization (SEO). The study, titled "Does Web…
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Pactera EDGE, a world-class digital solution provider for the data-driven, intelligent enterprise, announced today that it has earned the Modernization of Web Applications to Microsoft Azure Specialization, a validation of a solution…
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Most B2B marketing leaders swear by data-driven practices to prove ROI for their brand. While a majority of marketing concepts and decisions today should be driven by current consumer sentiments and data (because, we all know, the data…
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Key Finding: New Platform Solutions Significantly Improve Speed and Accuracy While Delivering a More Culturally-Nuanced Experience Pactera EDGE, a world-class digital solutions provider for the data-driven, intelligent enterprise, released…
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Modular SaaS Solutions Leveraging Machine Learning, Advanced Analytics, and Artificial Intelligence to Drive Better Business Outcomes Boxed, Inc, the technology-driven company specializing as both an e-commerce retailer and e-commerce…
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Capterra research reveals nearly all HR leaders say their department will use software and algorithms to reduce labor costs in a 2023 recession, but only half are completely confident their tech will produce unbiased recommendations…
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Leading Smart Technology Companies Show Improved Customer Engagement Driven by Adtarg's Data Insights WeBranding Global announced today the company's newest version of Adtarg, an artificial intelligence (AI)-powered marketing platform,…
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Digital marketing might only have been around for as long as the internet, but marketing in various forms has arguably existed for as long as humans could trade, barter, and sell. Posters and billboards first appeared over 150 years ago, as…
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Cision, a global comprehensive communications platform, is proud to announce that it was named 'Adoption Hero' for 2022, as part of ChurnZero's third annual ChurnHero Awards, which celebrate companies who use ChurnZero's platform to…
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Enhancements include unique capabilities to support 2023 US state privacy laws, new data transfer and data deletion support, certification automation and IT audit support for ISO 27001:2022, and platform-wide insights and analytics…
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The company's forward momentum continues with Leader ranking for Account-Based Advertising, Marketing Account Intelligence, and Buyer Intent Data Provider Madison Logic, the leading global digital Account Based Marketing (ABM)…
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Ardoq, a SaaS company reinventing Enterprise Architecture (EA) for today’s digital enterprise, today announced that the company has been recognized as a Leader in the 2022 Gartner® Magic Quadrant™️ for Enterprise Architecture Tools…
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ABM leader recognized by Gartner for empowering B2B marketing teams with data-driven results. Madison Logic, the leading global digital Account-Based Marketing (ABM) platform, announced that it has been positioned by Gartner as a…
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The New Valpak Changes the Way Business and Brands Reach and Engage Consumers Across Neighborhoods and the Nation Valpak, the leader in American household data, direct marketing and omnichannel media solutions, today outlined key aspects…
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New research uncovers opportunities for marketers as the metaverse takes shape Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today unveiled its…
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Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer's priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do…
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Dentsu International and Merkle, dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that Everest Group positioned dentsu as a Leader in the Adobe Services PEAK Matrix Assessment 2022.…
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Company’s first acquisition marks continued commitment to developer community Klaviyo, a unified customer platform that provides data-driven marketing tools, including email and SMS, for e-commerce businesses, today announced it…
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Sightly announced today that it has signed one of Suzy's top sales executives to help lead its venture into enterprise intelligence software for marketing and media teams. The company has named Emily Korengold to the position of Vice…
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Ninetailed, a Berlin-based startup specializing in personalization and experimentation for the modern tech stack, has raised €5M in funding led by Mosaic Ventures and Cherry Ventures. The round is complemented by First Momentum Ventures…
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