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Data Technologies

Why a CDP Should be on your MarTech Shopping List

Marketers now have more TLAs (three letter acronyms) than you can shake a stick at. CRM, DMP, DSP, CMS and the relatively new one on the block, CDP. For those that don’t know, CDP stands for Customer Data Platform. If this is a new TLA for you, you’ll certainly be hearing more about them in the coming months; they’re on the up in 2019 and definitely deserve a spot on your MarTech consideration list. Customer Data Platforms have broadly been established as an industry-wide technology since 2013 when David Raab founded the…