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Data Transfer

GDPR Anniversary: Consent and Data Transfer Still Concern Marketers

GDPR has just passed its first anniversary; we thought it a good time to take stock and ask: what have marketers learned over the past 12 months, and what are the toughest issues they face in Data Transfer? There is broad consensus on two things. The first is that we’re still grappling with consent, specifically, what is meaningful consent in every single use case and how best to efficiently obtain and document it. The second area of agreement is that we’re still concerned about data transfer, and the best way to protect…