Browsing Tag

data visualization

Toucan Toco Unveils Analytics Solution for North American Franchise Networks

Data storytelling pioneer Toucan Toco today announced the North American launch of its franchise analytics solution — a powerful data dashboard, already proven in European markets, that gives franchise networks rigorous insights to rapidly boost market share, customer satisfaction, and sales performance. Marketing Technology News: MarTech Interview with Clayton Ruebensaal, EVP of Global B2B Marketing at American Express Franchises are poised to play a critical role in the region's economic recovery, with FRANdata …

MarTech Interview with Shailin Dhar, CEO and Founder at Method Media Intelligence

Shailin can you tell me how and why you founded Method Media Intelligence. I started as a consultant primarily focused on helping advertisers, agencies and platforms understand invalid traffic. I listened to the pain points that were traditionally faced by marketers when it comes to measuring their digital ad-spend and built MMI360  Which I am proud to say is now MRC accredited.  Historically sampled measurement has plagued the ad-technology industry since its inception. Which we solved with a 5 millisecond device…

Enhanced Reveal Business Intelligence Platform Offers Integrated Data Visualizations, High-Impact Dashboards

Software adds Snowflake data source, new time series charting and enhanced UI Reveal, the business intelligence tool from software maker Infragistics, has launched innovative updates to its embedded analytics platform that allow software developers, enterprises and end users to easily integrate  powerful data analytics and visualizations into their software. Reveal is recognized as one of the easiest to use embedded analytics software products on the market. Snowflake is a fast-growing cloud-based data warehouse solution…

MarTech Interview with Ashley Kramer, CMO at Sisense

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

How Automation Can Maximize the Value of Session Replay

It’s no question that providing customers and prospects with the best possible website experience is critical to acquiring new customers, maintaining loyalty, and driving conversions and revenue—especially during the pandemic while most interactions exist online rather than in-person. There are a handful of technologies that enable organizations to optimize the digital customer experience, an important one being session replay. According to an Econsultancy survey, 95% of practitioners find session replay effective for…

Invoca Announces New Features to Visualize Conversation Data and Improve Sales Performance

Winter '21 release includes new visual dashboards, Conversation Review, and integration with Five9 to further enhance the leading conversation intelligence platform Invoca, the leader in conversation intelligence for revenue teams, announced the release of a new data visualization dashboard, Conversation Review call transcript interface, and a new partnership with leading contact center platform provider Five9 to enable revenue teams to get the most value from conversation intelligence. These enhancements provide new…

Nuvi Transforms Modern Social Data with 250+ Visualizations

Nuvi adds dozens of new data visualizations and customized dashboards to help enterprise companies get more insights out of social data Nuvi, the Social Customer Experience platform known for its social analytics and customer experience management tools, now showcases more than 250+ ways to visual social data. This commitment to data visualization hearkens back to the origin of Nuvi's name, short for New Visualizations. Nuvi believes that better data visualization translates into better data insights and thus more effective…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Roundup covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI, and ML announcements from Amperity (Customer Data Platform), ScaleX.ai (Account-Based Marketing), Widen (Digital Asset Management), Tableau (Data Visualization), and Zilliant (B2B Commerce). Amperity Launches Anonymous Engage Amperity, the leading enterprise customer data platform (CDP), announced the launch of Amperity Anonymous Engage, a new anonymous data identity solution designed to help brands grow…

Wrapify, Kiwibot and Gong Partner for First Autonomous Bot Delivery OOH Campaign

New category creation of OOH enables brands to reach consumers at street-level with key metrics Wrapify, the performance-driven ad tech platform for brands powered by out-of-home (OOH) and the gig economy, announced a first-of-its-kind autonomous bot delivery campaign alongside partners Kiwibot, the robotics company providing affordable and accessible delivery service and Gong, the revenue intelligence platform leveraging artificial intelligence to transform revenue teams, kicking off in San Jose and coming soon to Denver…

iStock Releases 2021 Visual Trends to Support SMBs and SMEs in Better Engaging Customers

iStock by Getty Images, a leading global source of visual content, has released its top visual communications trends to help small and medium-sized businesses better plan their brand and performance marketing for 2021. Experts from across iStock have identified key emerging trends that will resonate with consumers after a year of disruption; from major political events, the impact of COVID-19, effects of climate change, and social change. Marketing Technology News: Intuiface-Sightcorp Partnership Brings No Code…

Observable Launches With $10.5 Million Series A Funding

Observable—the destination for data visualization—is launching for developers, data scientists, journalists, educators, and more to explore, analyze and visualize data on the web, together. Until now, there hasn’t been a place on the web where people can code, collaborate, and share insights with the world. Observable has raised its $10.5M Series A funding led by Sequoia Capital and Acrew Capital. Observable’s platform was founded by recognized leaders in the data visualization and developer space. Chief Technology…

Varada Named a ‘Cool Vendor in Data Management’ by Gartner

According to Gartner, "Data and analytics leaders must continually modernize their data infrastructure to reduce cost, improve performance and innovate faster. Vendors are delivering new data management technologies and new ways to exploit data in disparate data stores that add more value." Varada, the zero data-ops data lake query acceleration innovator, announced it has been recognized in the Cool Vendors in Data Management report by Gartner, Inc. "We see this recognition among the Cool Vendors in Data Management as a…

Denodo Platform Selected by StarHub to Accelerate IT Delivery of Data Services

Data Virtualization Platform Accelerates Data Access Across Multiple Sources While Providing Security and Access Control for Business Users Denodo, the leader in data virtualization, announced that StarHub, a leading homegrown Singapore company that delivers world-class communication, entertainment and digital solutions, has implemented the Denodo Platform as part of the modernization of StarHub’s IT landscape. By adopting the Denodo Platform, StarHub aims to provide a single secure data services delivery platform to…

Toluna Launches Toluna Start, the First End-to-End, Real-Time Consumer Intelligence Platform

Toluna, a leading consumer intelligence platform and parent company of Harris Interactive and KuRunData, announced the launch of Toluna Start, an end-to-end platform designed by Toluna’s Innovation team comprised of forward thinking product and research professionals to help businesses make data-driven decisions in real-time. Developed and built in collaboration with industry experts covering areas of data science, brand management, marketing and academics, Toluna Start is the culmination of Toluna’s two decades of market…

Announcing Segment Data Lakes, a New Data Architecture for Customer-First Companies

Segment, the world’s leading customer data platform (CDP), announced the launch of Data Lakes, a new data architecture product built specifically to help companies create cutting-edge customer experiences with their customer data. Flexible, affordable and easy to use, Segment Data Lakes provides companies with the foundation needed to produce advanced analytics, uncover rich customer insights, and power machine learning and AI initiatives. “We all know that customer data creates a competitive advantage, but what companies…

Domo Announces “Curiosity: Do Data Differently”

New On-Demand Series Offers Strategies for Business Agility from Data and Analytics Experts Domo, provider of the Domo Business Cloud, announced “Curiosity: Do Data Differently” – a new video series hosted by renowned business intelligence and data management analyst Donald Farmer, Principal at TreeHive Strategy. This eight-episode series explores how data curiosity and confidence will help to define the future of business, and features special guests that are using data to operate differently, making decisions quickly…

Denodo is Named a Leader in the 2020 Gartner Magic Quadrant for Data Integration Tools

Analyst firm positions data virtualization Company as a Leader for the first time based on Completeness of Vision and Ability to Execute Denodo, the leader in data virtualization, announced that Gartner, Inc. has positioned the Company as a “Leader” in its 2020 Magic Quadrant for Data Integration Tools. According to Gartner, Leaders execute well against their current vision and are well positioned for tomorrow. The report stated, “The data integration tools market is seeing renewed momentum driven by urgent requirements…

Projecis Leverages Remote Audit Capabilities to Support Regulatory Compliance Efforts

Projecis, Inc., a content management and data visualization software company improves upon its remote audit capabilities (RAC) embedded within key features of its collaborative platform. Interest in these tools has increased during the COVID-19 pandemic as quality assurance (QA) and regulatory teams are tasked with performing audits and compliance reviews remotely since travel and onsite meetings have been largely restricted.  IT and QA managers can also note that the solution is 21 CFR Part 11 and GDPR compliant.…

Nuvi Adds Emotion Analytics to Industry-Leading AI-Language Engine for Powerful Customer Experience Insights

Nuvi, the leading enterprise Social Customer Experience (CX) platform, announces the release of emotion analytics (EA) software, a new addition to their proprietary language engine. While consulting with various high-profile brands, Nuvi realized a need for the marriage of emotion and sentiment analysis as organizations seek for increasingly granular audience data that retains a high degree of relevance. To meet this need, millions of social and online mentions were manually annotated to engineer machine learning models…

Savan Group Delivers Cloud-Based AI and Machine Learning Capability

Savan Group, a leader in advanced data analytics and visualization, announced that it has partnered with Amazon Web Services (AWS) to establish a cloud-based artificial intelligence (AI) and machine learning (ML) platform. Savan Group continues to apply state-of-the-art AI solutions to address the data and information challenges of the Federal Government. Savan Group is now developing ML models with near unlimited scale using distributed cloud storage and GPU compute within a FedRAMP-authorized environment. Marketing…