Browsing Tag

Datasets

FactSet to Launch Datasets on Snowflake

FactSet, a global provider of integrated financial information, analytical applications, and industry-leading service, announced that it will deploy its proprietary datasets, both structured and unstructured, on Snowflake, the cloud data platform, providing investment professionals with immediate and scalable access to content in a cloud-built SQL data warehouse. Snowflake helps users centralize, integrate, and analyze disparate data sources in the cloud for faster and more cost-effective decision-making. FactSet’s…

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting

Kochava’s New Audience Insights Enable Marketers to Take Maximum Leverage of Targeting And Be More Precise in Their Marketing Endeavors Kochava is an industry leader when it comes to measuring solutions for Smartphones and connected devices. The company recently announced the release of its brand new ‘Audience Insights’ tool which facilitates visualizing key audience characteristics within Kochava Collective, which is the company’s independent mobile data marketplace. Reaching the correct set of the audience is the…

Emotional vs Distress Purchases – Tapping into Customer Response

Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the dark for insights on audiences. As companies build increasingly unwieldy datasets, the access to behaviour that the internet has allowed us can sometimes mean that overload of information is just as bad as not having enough. The good news is that there are some easy ways to tap into how your customers feel – with the context of who is buying from you and listening to their feedback.…

Interview with Craig Harris, Founder and Chairman of the Board, HG Data

"We use ML and NLP to help process billions of structured and unstructured documents to curate highly valuable technographic information that our customers use to inform their sales and marketing outreach." Tell us about your role and how you got here. What inspired you to launch a sales intelligence platform? When I launched HG Data 8 years ago, the driving force for me was the notion that my team and I could build highly valuable datasets for sales and marketing teams – data that we knew the market needed, data that…

zvelo’s URL Database and Categories Expanded to Include Terrorism, Fake News, Cryptocurrency, Crypto Mining, and More

zveloDB™ Extends Leadership of URL Database for OEM Partners zvelo, the leading provider of categorization and malicious detection data services for web content, traffic, and connected devices, announced significant and timely category additions to its comprehensive URL categorization database. zveloDB now offers OEM partners, network security vendors, and brands new and enhanced support for several emerging categories, including terrorism, cryptocurrency, blockchain, fake news, new malicious threat categories, and new…