decision makers

Streaming platforms have become an integral part of our daily lives, offering a vast array of content across various genres. Industry giants such as Netflix, Amazon Prime Video, and Disney+ dominate the market, catering to diverse viewer…
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In today's highly competitive business landscape, companies are constantly seeking innovative strategies to connect with their target customers and drive growth. Two approaches that have gained significant attention and proven to be…
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Marketing to today’s complex, ever-expanding B2B buying group can feel like wrangling a group of curious toddlers in a busy toy store. Just when you think you've captured their interest or think you understand what they like or are…
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The hitherto nearly entirely B2C-exclusive advertising medium, connected TV (CTV), is good for B2B marketers too. Leading B2B businesses are already beginning to realize that CTV enables them to stand out from a competitive market while…
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The end of a quarter or year can feel like balancing on a tightrope for B2B marketers. On one hand, there’s an excitement to tap into the seasonal potential and an urgency to meet goals, while the practical need to keep marketing and demand…
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Among the first data catalogs to support Snowflake’s data quality metrics, data.world enables customers to measure data hygiene, strengthen trust in data-driven insights and decisions, and help make data AI-ready data.world, the data…
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Lead generation is a crucial aspect of any business, particularly in the B2B tech industry where acquiring new clients is essential for growth. The process of lead generation involves identifying potential customers, nurturing their…
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B2B social media; you have heard about it often, and you may plan to start your campaigns soon. But do you know how to add more effectiveness here? Let us walk through everything you should know about B2B social media drawing inspiration…
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As artificial intelligence continues to evolve and shape the way we work, myths and misconceptions about it are swirling. The proliferation of machine learning myths is understandable — after all, we’ve only known this beast for a short…
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In recent years, the adoption of Artificial Intelligence (AI) by Small and Medium-sized Businesses (SMBs) for marketing purposes has witnessed a remarkable upswing. 26% are currently using AI and 44% would like to start using AI in the next…
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According to a recent Forrester Consulting study commissioned by HiddenLayer, an AI Application Security company, titled "It's Time for Zero Trust AI," surveyed decision-makers responsible for AI Security responded that Machine Learning…
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52% are considering moving their budget away from paid advertising efforts to owned and earned content creation, while 30% are already doing so Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC)…
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The term ‘digital transformation’ is frequently used to describe large technology shifts over time, but it’s a bit of a misnomer. The only true digital transformation since the 1990s was when the web became widely available to the public…
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Wondershare has recently launched EdrawMind V10.5.0. EdrawMind is a full-featured collaborative mind mapping and brainstorming tool for project managers, product managers, students, teachers, decision-makers, writers, designers, marketers,…
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iSportz, a leading provider of an integrated Sports Management and Engagement SaaS Platform unveiled new features and capabilities as part of January 2023 release. iSportz Sports Management Platform caters to a range of stakeholders,…
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Swayable, the industry-leading data platform for measuring persuasion, announced three senior hires, rounding out a banner year of growth for the startup. Shane Mullane, one of the first revenue executives at Moat, joins Swayable this…
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New Survey Demonstrates CDPs' Maturation From Powerful Tool to Critical Solution, With Spotlight on Data Security and Privacy Compliance Treasure Data, an award-winning enterprise customer data platform (CDP) provider, announced the…
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With new connector, Starburst Galaxy and Starburst Enterprise arm users with powerful data visualization capabilities to advance modern cloud analytics Starburst, the analytics anywhere company, announced the availability of a new native…
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Economic headwinds will force B2B buyers to re-think the value of external services and partners, increasing the importance of high-quality thought leadership Edelman and LinkedIn released the 5th annual B2B Thought Leadership Impact…
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Sprout’s new integration brings powerful social data into Tableau to help provide a comprehensive view of customer and business intelligence Sprout Social, an industry-leading provider of cloud-based social media management software,…
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