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Deep Root Analytics

Centro Integrates with Deep Root Analytics for Political Ad Targeting

Empowers Political Marketers to Reach Voter Audience Segments Centro, a global provider of advertising technology, announced an integration with Deep Root Analytics, an audience-powered analytics company. The combined solution elevates advertisers’ targeting capabilities by further allowing them to activate against Deep Root’s proprietary audiences across the video advertising ecosystem. Deep Root’s audiences are leveraged across multiple verticals including, corporate reputation, public affairs, issue advocacy, and…

Tru Optik and Deep Root Analytics Enter Agreement to Enhance Audience-Based Targeting Capabilities Within Tru Optik’s Political Data Cloud

Integration Offers Access to Political Audience-Based Segments Across OTT/CTV Tru Optik, the identity resolution leader across OTT and Connected TV (CTV), announced an agreement with Deep Root Analytics, an audience-powered analytics company, to integrate Deep Root’s proprietary audience-based segments – political, public affairs and corporate advocacy – to Tru Optik’s Political Data CloudTM. Through this integration, media companies and political advertisers will be able to leverage Deep Root’s audience segments with rich…

Deep Root Analytics Announces Key Staff Promotions

Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions. David Seawright will serve as the company's Chief Revenue Officer.  David has served in multiple capacities from helping manage product development to servicing clients during his five-year tenure at Deep Root Analytics.  "I'm excited David has agreed to take on this…