Deep Root Analytics Announces Key Staff Promotions

Deep Root Analytics, a leading media analytics company that partners with advertising and communications professionals to more effectively reach and track target audiences across paid and earned media platforms, announced three key team member promotions.

David Seawright will serve as the company’s Chief Revenue Officer.  David has served in multiple capacities from helping manage product development to servicing clients during his five-year tenure at Deep Root Analytics.  “I’m excited David has agreed to take on this challenge.  His deep knowledge of our product coupled with his incredible drive and tenacity make him ideally suited to help Deep Root grow,” said Sara Fagen, CEO of Deep Root Analytics.

Elise Kelly Lewis will serve as the company’s Senior Vice President of Client Relations.  Fagen added, “Elise has been with the company since its earliest days and she’s seen every challenge.  Her dedication to helping clients maximize their data and her deep knowledge of building audiences and technology will better serve Deep Root’s client base.”

Marketing Technology News: Optimove Launches Retail Performance Benchmarking Platform

Kelly Georgia will serve as Deep Root’s Vice President of Data and Digital Partnerships.  “Over the past year, Kelly’s knowledge of digital data has been a real asset to DRA.  As we look to expand the availability of our audience data into OTT, connected TV, and digital platforms, Kelly will lead our efforts,” said Alex Lundry, Chief Data Scientist of Deep Root Analytics.

Marketing Technology News: TrustArc Platform Enhancements Address Growing Need for Marketing Compliance Solutions

As audience and media consumption data experts, Deep Root brings the same proven media expertise trusted in politics to the public affairs landscape, having optimized more than $1 Billion in TV advertising since 2013.  We’ve partnered with more corporations, trade associations and campaigns than any other media analytics provider.  We connect every phase of your media cam­paign with an audience-centric strategy – identifying, activating, and tracking your target audiences across the paid and earned media landscape.

Marketing Technology News: Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute