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Interview with Greg Sobiech, CEO, DELVE

"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into technology. What made you start DELVE? I started DELVE in 2008, when I was 34 yrs old; I am now 44. I’ve always found the idea of controlling my own destiny really appealing. From my early twenties, I’d thought about building my own company. I wanted the freedom to choose where I live with…

Have We Lost Sight of Viewability?

Remember viewability? It seems like only yesterday that it was the digital ad industry’s cause de guerre. After all, what good is an ad if it can’t be seen by the consumer. Ads that are served “below the fold,” or that fail to load sufficient pixels to be read and understood, have no chance to influence consumers purchasing decisions. In 2015 wave-making CMOs like P&G’s Marc Pritchard and Unilever’s Keith Weed dominated the conversation with public calls for digital to clean up its act and provide guarantees that…