Demand Spring

Results outlined in ‘The State of MarTech During a Pandemic’ indicate COVID-19 has had a variety of impacts on the MarTech stack Revenue Marketing consultancy Demand Spring has released the results of their recent “MarTech Stack in a Pandemic” survey. The report, “The State of MarTech During a Pandemic”, looks at how COVID-19 has affected technology spending in the marketing field. Marketing Technology News: BrandTotal Raises $12 Million in Series B Round to Expand Brand Marketing Analytics Technology Based on responses…

Revenue Marketing consultancy Demand Spring has released the results of their survey, “Working From Home During a Pandemic”. Demand Spring reached out to marketers at all levels to find out how COVID-19 has impacted their working lives as they transitioned to working from home. Marketing Technology News: NI selects KBMax Visual Configurator for CPQ A number of key findings were uncovered from this survey, including: Only 15% of marketers indicated they feel less productive working from home, yet; 62% of…

Surveys to determine how marketers are adapting to working from home; changes to martech stack  Revenue Marketing consultancy Demand Spring is launching two surveys that will help them get a sense of how marketers are adapting to working from home, and how various organizational martech stacks are being affected by the pandemic. With the unprecedented upheaval in all industries since March due to COVID-19, Demand Spring has been hearing a great deal of anecdotal evidence as to how these changes are affecting marketing…

Workshops focus on pivoting marketing strategies and messaging for COVID-19; marketing leadership in a time of crisis Revenue Marketing consultancy Demand Spring knows first-hand the challenges that marketers are facing during the current global pandemic – whether it be trying to understand the changes required in their marketing strategies and messaging, or trying to manage remote teams during an unprecedented crisis. To support marketers and the ongoing challenges they are facing, Demand Spring has launched a series of…

"As a business leader, I think it’s critical that you continue to assess how you leverage the mix of assets available to you to drive performance." Journey into Tech Hi Mark, tell us about your journey into Revenue Marketing? What inspired you to be part of a Marketing Technology company? A big gap in the market inspired me to start Demand Spring. We are a Revenue Marketing consultancy. We help B2B marketers optimize their practices for building pipeline and contributing to revenue. I was a marketing leader on the…

Revenue Marketing consultancy Demand Spring released a report outlining their top 10 marketing predictions for 2020. Marketing seldom follows a set plan. As Demand Spring’s team of consultants have discovered in the journeys they share with clients, the best learning happens when we move off the beaten path. These learnings are what make up Demand Spring’s Top 10 Marketing Predictions for the year, and will help marketers through the diverse and winding trails we’ll follow in 2020. Marketing Technology News: Future…

Revenue Marketing is making a more direct, measurable contribution to organizations’ top-line than ever before Revenue Marketing consultancy Demand Spring released the results of their third annual Revenue Marketing B2B Benchmark Survey. The results indicate that Revenue Marketing is making a more direct, measurable contribution to organizational top-line than ever before. Marketing Technology News: Five9 Sees Market Success in New Joint Offering with Zoom Over the past several years, marketing organizations have…

Industry veterans Sherri Leopard and Elle Woulfe add significant depth of expertise and experience to Demand Spring’s Board Revenue Marketing consultancy Demand Spring is pleased to announce the addition of two highly respected and experienced marketing professionals to their Board of Advisors – Sherri Leopard and Elle Woulfe. Sherri Leopard, a Senior Advisor with SY Partners, is a sought-after marketing advisor and consultant. Sherri founded Leopard, one of the industry’s first B2B marketing services companies, in…

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

VP Strategy Consulting; CMO in Residence Add Depth of Experience; Further Strengthen Demand Spring’s Revenue Marketing Expertise Revenue Marketing consultancy Demand Spring announced two new additions to their ever-expanding team. Matt Roberts has joined as Vice President Strategy Consulting; and Julie Zadow as Senior Vice President & CMO in Residence. Matt Roberts, Vice President of Strategy Consulting, Matt is one of the top experts in the world of designing and implementing B2B Revenue Marketing systems. Matt…

Podcast Looks at the People and Personalities Behind Great Marketing Revenue Marketing consultancy Demand Spring launched Marketing Unplugged, a new podcast that goes behind the scenes and delves into the personalities and stories behind great B2B marketers. Co-hosted by Demand Spring’s Founder and President Mark Emond, and Content Director Karen Morad, Marketing Unplugged will do a deep dive with guests into what inspires them, and how they channel their ideas to help their organizations, and themselves, stand taller.…