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DemandJump

DemandJump Names Seasoned Sales Pro Joe Kuntz as CRO

Joe Kuntz  Would Lead Strategy and Sales Operations for Leading Marketing Customer Acquisition Platform DemandJump has announced that it has hired veteran sales pro, Joe Kuntz as the CRO. Joe would be in-charge of the revenue generation operations, bringing in his experienced goal-oriented leadership to build a connective solution for the company. Read Also: Fireside Chat with Shawn Schwegman Joe has over two decades of experience in sales, strategy and leadership growth. Most recently, he was the EVP of Sales…

DemandJump Secures $6 Million Series A Funding To Fuel Customer Acquisition Platform

 Customer Acquisition Platform DemandJump Gains, Revolution's Rise of the Rest Seed Fund, Flyover Capital and Cultivation Capital as Strategic Investors DemandJump, the leading marketing Customer Acquisition Platform, announced the completion of a $6 million Series A financing round. Strategic investors include Revolution’s Rise of the Rest Seed Fund, Flyover Capital, Cultivation Capital, 4G Ventures, Bob Davoli and Hyde Park Venture Partners. The funding will be invested in sales, marketing, and product innovation…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Interview with Julie Lyle, Chief Marketing Officer, DemandJump

"CMOs should have a clear understanding of the business challenges they are trying to solve and/or the customer value they are trying to deliver and use these factors to invest in prescriptive intelligence platforms. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an AI-based marketing intelligence company? My role at DemandJump is a hybrid between Chief Revenue Officer, Chief Marketing Officer, and Advisor. In fact, I became an investor in DemandJump after I…

Infusing Military Tactics Into Marketing to Win Customers

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are using the flank military strategy to win over customers. The flank military strategy is a strategic and concentrated movement where someone surrounds a particular area to achieve an advantageous position over an enemy. But how does this apply to marketing? New entrants to a retail…